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Why do you think it is important to optimize your app for Google search?
Optimizing your mobile app for Google Search is important as it is the main contributor of organic traffic to your business. ASO is the process of optimizing a mobile app in order to boost your app’s visibility and conversion rates.
However, there are some more points that you need to look in to in order to further optimize your app for Google search.
Optimizing your mobile app for Google search
1. Place your brand in the app name and in the URL
A business’s brand name is crucial while carrying out the efforts to optimize your app for Google search. Therefore, using your brand name as a link text in your app page in the Google App Store and other Android markets. This helps Google easily find your app and thus earns you visitors.
Also, be sure to feature your brand name in the download page URL, in order to complete the optimization.
2. Include links to your app page on your own site
While optimizing your website with backlinks, ensure that you place links to your app pages in your website. This is very critical and often forgotten by business owners. Including links to your app from your homepage and site footer will positively boost your app rankings more than you realize.
3. Use brand name in the anchor text
Anchor text plays a significant role in making your page rank well on the web. Always include your brand name in the anchor text that is used to download your app URL. Do not just give the link to App Store and Android play store.
4. Provide a QR code to download the app
Providing a QR code for downloading your app will make it more easier for your customers to get your app. Scanning the QR will lead the customers to your app page. The only thing that you have to ensure is to compress the app page link. This makes a gives you less-density QR code that looks easy on your website.
5. Promote your app to mobile web users
Creating an app for your eCommerce store is always a good idea. But it will be of no use if you don’t promote it well. Users who are already visiting your mobile site are the easiest to convert into mobile app users. Gifting a better experience mobile experience will encourage them to spend more time on your store and thus will benefit you for sure. A call-to-action button on your web page will do the magic!
6. Encourage ratings, reviews, and other user content
Customer reviews and ratings are an integral part of any successful eCommerce business. Asking your users to drop a review within the app is the smartest way of getting a review.
Encouraging user-generated content is an efficient marketing method as it is done by the customer. These can be in the form of social media posts, blogs, etc.
Try out these simple methods to optimize your app in Google search and drive up your sales!
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