11 Best Strategies To Influence Users To Download Your Mobile App

In this era of apps, an app for your E-commerce business is essential. Once you identify the necessity of having an app, the next moment you start searching the best app builders and try to implement the latest innovational ideas on the app and finally you’ll build a mind blowing app. Soon or later after publishing the app, it is discovered that your app is not getting enough attention or downloads. All the effort that you have put in to build the app has become in vain. This is not that you want. Influencing the users to download the app is not easy. Even though there are some minor (but important enough to affect the app download count) points we don’t take into account while we are publishing an app to the app store.

Ente Book App build with Appmaker

Read on to learn more about the strategies to influence app downloads and sales.

 

#1: Marketing while developing

This is the best time to start announcing and letting the users get to know about your app. Give them hope that the app which is about to launch is something that they have been waiting for.

Take advantage of the meet-up groups and internet forums in order to make sure that the launch of your spp is known to all the targeted customers. Moreover, you’ll get valuable feedback and ideas to put it into practice.

 

#2: App store optimization (ASO)

If sending app download links is not just the way you want your app to be reached to a crowd, app store optimization is the first option which has to be considered. Discoverability comes before making the users download the app.

Main factors that effect ASO are

      • The title and the keywords: The title should carry a keyword which has the largest search traffic. Google keyword planner or ahref tool can help you with this. This is mainly to reach the targeted customers of your app. Changing the title often is not a good idea as you can see once your app gain popularity, it will be hard for the new users to discover the app.
  • App downloads: The download count of the app really means for this but at the same time this is not a factor which is completely on our control.

Pro tip: Include the app name or the best keyword to the package name.

#3: App name | App title

The title of your app is the first thing that you show off to the users, besides the name is the most important ranking factor which is taken into consideration. Hence you can spend some time to get it right. Including the prime keyword to the to the name are add-ons. Make sure it doesn’t look spammy. Even if the app has a name not related to the app content, you can give a subtitle like the below example.

 

#4: App Icon

The quality of your app really matters here. Rather than remembering app names people capture images. Create an app icon with high quality and of course, you can choose unique shapes for your app icon. App users should be able to identify the app just by seeing the app icon.

A symbol or a letter can be used as an app icon. Do not use long words as they are hard to fit in such a small space. Instead, you can use the first letter of the word, which is probably you store name, brand name.

Icon Color

While choosing app icon colors you can choose vibrant colors for your app. Choose a color which is suitable for most of the background color. Most of the apps are in blue color. Choose blue if you are okay competing with the top companies app.

A/B testing

Before submitting your app to the app store, create several variations of the app. In order to know how users are gonna react to the app, tools like UsabilityHub’s Five Second Test and Pickfu can be used.

 

#5: Uploading the app

Along with the app, you can upload the screenshots and video to the app store. Create a video in which the working, and usage of the app are properly depicted. Before installing the app, the users take a look at the app video and the screenshots.

App Description:

The app description is categorized as

  • Short description-A short preview field which can carry 80 characters.
  • Full description- This can include up to 4000 characters. Write the description using keywords. Do not stuff the keywords into the description because, its ‘Google’s Smart Algorithm’. Write a convincing and appealing description for your app which makes sense.

Screenshots:

Adding the screenshots to the app store page is necessary to achieve complete app store optimization. Upload all the screenshots that approved by Google and Apple.

Online tools such as AppLaunchpad can be used to generate the app’s screenshots. You can add texts to the screenshots and make it easy for users to understand.

#6: Reviews

Users rely on ratings and reviews of a mobile app before deciding to download it or not. Moreover, it is not in our control. The only thing which you can do here is asking the happy users to comment reviews. A positive review comes from a positive customer. Ask for them when they are in a Good Mood – Maybe after the customer winning a coupon or after purchasing a product from the app.

Sometimes people purchase fake reviews to increase the amount of buzz the app is receiving. This is not a good idea because this might cause to suspend the app entirely. You wouldn’t want to risk this. At the same time, organic reviews are more valuable to your business because you can learn from it and know the actual feedback what users think about the app.

 

#7: Revenue

In order to increase the sales/revenue through the app, here are a few tips to consider:

Social media influencers:

Influencers are the best alliance which you can depend on while getting your products offshore.

Consumers seek a third party recommendation before they buy a product. And this is where you take advantage of. The loyal customers of the influencers have the potential to drive more customers to your app. Other than this, this will give a better social media exposure. Get tied up with the influencers within the same domain and increase your revenue just by appearing in their stories and recommendations.

User lifetime value ( ULV ):

The total net profit of an organization from any given customers is called the customer lifetime value (ULV). Maximise the user lifetime value (ULV)  to increase the app revenue.

  • Interactive Ads:

Present the ads like a game which requires the user’s participation. When users spend time in a joyful manner the chances to download your app is more.

  • Native Ads:

In native Ads, you can present the Ad content without interrupting the users. This is possible because the add adapts the layout and functionality of the website in which the add is displayed.

Implement growth haking techniques:

Using out of box marketing experiments in order to transform the business to the next level is called growth hacking. The main goal is to acquire more customers and increase revenue.

Use Deep linking:

A uniform resource identifier(URI) is used to link to a specific location or page within a mobile app. Deep links to the app content are allowed in deferred deep linking, even when the app is not installed. There are many ways to do deep linking. Mails, notifications, Email, Social media, and SMS are used for sharing deep links to direct to the product page in the app.

 

#8: Country | Localisation

Regional success is also a factor which has to be considered. It can influence the ranking of the app. At the initial stages, it will have only a small significance but later on, it builds upon itself and creates a snowball effect. The localization appeals to native users in that particular country or region. There are plugins such as WPML which enables multi-language features in the app.

 

#9: Backlinks

Building backlinks to relevant pages can improve the ranking of your app. When an external website links to your app, a backlink for your app is created. There are free and as well as paid backlink submission sites. Ensure the link to your app is listed there.

pro-tip= Backlinks from Youtube Videos produce more effect in long-term.

#10: Social Proof

Social proofing helps to increase a visitor’s confidence in your app. The basic idea behind the social proofing is the normative social influence. For example, If you are searching for some page online and see a testimonial from an influencer whom you admire, we call it as social proofing. Get product review from your loyal customers and post them on your Youtube channel to build trust.

Also, a blog is an example of social proofing.

Users will conform to be liked or accepted by social influencers.

 

#11: Regular updates

Keep looking for new ideas which can be implemented in your app. Removing the errors and improving the performance of the app will help to achieve greater user experience. The usability of your app is dependent on the number of updates that you make. Minimum one update should be made per month.

Along with that don’t just sent push notifications once in a blue moon. It should be periodic and engaging to your target audience. Your app should be at the top of their mind when thinking of buying products online.

An app is the best approach to brand your business. Other than that apps have many advantages(Reduced cart abandonment, instant engagement with push notifications, faster checkout). Overall, making the customers download your app is as important as building the app with great features.

The initial stage of marketing to updating the apps regularly and steps in-between are crucial to increasing the discoverability as well as to increase app downloads/Making Sales via Mobile App.

 

If you have read till here, You might be interested in our new E-book where we unveiled successful apps and other growth hacks which worked for them in order to build their brand on mobile.

 

Woocommerce Mobile App: Ente Book Case Study

Entebook App build with appmaker
EnteBook website and mobile application
Bookstores have gone online. This case study is based on Entebook, who is a delegate customer of ours. 
Entebook sells books online. They have a wide range of collection of books matching the interests of Keralites where the targeted audiences are book readers, students of the Malayali community and of course, the book lovers.
A standard benchmark in the domain of selling books is set by Entebook and yes the store is building a great brand.
 
 Entebook has been a customer of appmaker.xyz since December 2k17. A mobile app for a bookstore was a bang. The sales of Entebook have increased by 30%. There were a total 2,400 orders delivered and over 40,000 books were sold out. Out of the total sales, 80% was via the mobile app.
 At the same time, Alexa ranking has been boosted from 21 lakh to 74,000 in India.

60-second video showcasing how beautiful the App is-

Most of the features provided by appmaker.xyz was effectively put into practice by Entebook. This makes it clear that we provide a user-friendly platform for building the app the way you dreamed of.

App Walkthrough

Let’s take a leap into their Entebook mobile app!
Splash screen designed with woocommerce appmaker
Splash Screen of Entebook app
The feature set provided by appmaker starts here.
The above image is the splash screen of the Ente Book app.  Here they have used the app name as the splash screen icon and if you want, the app icon can be set instead.
App developed build with woocommerce appmaker
Entebook app Homepage
As you can see, the In-app pages are absolutely winning. The home (In-App) page is build using the widgets provided by appmaker.xyz.
Appmaker provides all the necessary widgets to build an app for your woocommerce website.
The home (In-app) page here is build using the following widgets
  • Slider
  • Image Scroller
  • Product Scroller
  • Grid
  • Image Scroller
  • Menu
  • Pre-Build Scroller

Utilizing the above widgets, the homepage of Entebook is well designed. Other than the above widgets, there is an additional widget, namely text widget.

 

The navigation menu  of Ente book is like this,

Navigation bar build with appmaker.xyz
Entebook Navigation bar

 

The navigation bar can be divided into two sections
  • The drawer header
  • The menu

Both the In-app page and navigation bar contains a different menu set. You can create a menu the way you want it to be.

The drawer header of the Entebook app is the name and logo of the app.  The drawer header contains the login and language option.

If the Multilanguage option was enabled by Entebook, the language switcher will be visible in this drawer header other than the login.

An action can be set for each element in the menu.

Social login is highly recommended for every app as this has increased the registration rate in apps. Enabling a social login such as Facebook lets you grab additional data of the end users and know the interests of the user.

Appmaker.xyz supports Facebook login just as you see

Social login enabled with woocommerce appmaker
Social Login- EnteBook
There are certain buttons and options which can be hidden within the app. Add to cart and buy now buttons are two among them. Entebook has not disabled this option and you can see it in their app.
Add to cart, buy now and wishlist can be easily enabled with appmaker. Moreover, filter option and sort options can be set according to the purpose of your app.
Product page build with EnteBook
Product in EnteBook App
The checkout page will be displayed when the customer proceeds with buy now option.
Checkout page developed with appmaker
Checkout Page – EnteBook

Appmaker assists you with publishing the app to play store and App store. There are more than  10k+ downloads and the rating for the app is about 4.6,

Entebook app build with appmaker
Entebook App in Playstore

 

Amjad, CEO of Entebook.com on his recent visit to Appmaker HQ(See pic)

Meet Amjad, CEO of EnteBook.comHis App has over 15,000+ downloads in Google Play Store and 90% of sales are through…

Posted by Appmaker.xyz on Monday, September 17, 2018

With the feature set provided by appmaker.xyz, you can build a quality app just like Entebook.com.

Create your app for free!

11 Valid Reasons why you need an app for your E-commerce store

 In 2018 the growth of global E-commerce has reached around $2.7 trillion and it is expected to hit $4.5 trillion by 2021, E-commerce has become the universal bright spot for all retailers. There is significant growth in the usage of E-commerce stores worldwide and it has proven that it is the future of trading. For an E-commerce business to be successful there are some factors which should be met and an inevitable factor is Consumer experience. If you are an E-commerce store owner then it is the peak time to convert website to mobile app.

Let’s speak some figures

In India, the Internet penetration at the year 2007 was 4% and it has increased to 24.23% by 2017and according to Statista,  India will have  635.8 million internet users by 2021 and by 2030 half the world’s population will be online, which is quite a good figure.

While taking internet users into account the records say that the mobile internet users will hit 80% out of the whole internet users worldwide. Users prefer smartphones over the desktop and the reasons are immense. The number of smartphone users will be near 2.87 billion by 2020 according to statista research.  Wondering on what the mobile users spend time while using mobile devices? above all, the studies say that the 90% of the mobile users spend time on apps.

 It is estimated that E-commercial sites are most among the browsed websites. Gradually the websites are being taken over by mobile applications. Mobile applications exhibit a lot of advantages and this attracts more people to use mobile applications.

A mobile application for your E-commerce website is necessary in all aspects in order to provide excellent customer service.

Let me list out some of the core advantages of mobile applications over websites which increases the customer experience.

#1. Yes, Speed matters

Consumers switch among websites while browsing, and the main reason for this is the websites are slow since the datum has to be retrieved from the servers. And this problem is exceptionally handled by mobile applications by caching the data within the device.

#2. User-centric personalization

Mobile applications let users set their preferences. Based on the interest, location, recent activity, and even culture, personalization can be done. This incredibly increases the user experience.

#3. Push notifications

Notify the users about new offers, upgrades, products using push notification. It is a most effective way to communicate with your consumer and thus making them use the application for a longer period.

#4. Bonus features

There are several features of a mobile phone or tablet which can be utilized by the application, such as the GPS, camera, microphone, accelerometer, contacts etc, which can be effectively used for excellent customer experience.

#5. Your app, your design

Designing your application independent of browser or the native device is an added advantage over websites. Advanced gestures such as tap, drag, hold, swipe, pitch and lot more can be made into use. These features help you to promote your sales in a very massive amount. Yes, the layout and even color of your application are up to you and you could easily switch to new looks.

#6. Branding becomes better

Mobile applications play a key role in attaining brand recognition for your business. This might sound silly but it actually works, that is every time the users open their mobile phones your application icon is been seen while the user is searching for applications. The users encounter the application which is there in their device and this is a branding opportunity for your business.

#7. Increased conversion rate

E-commerce app conversation rates are three times higher compared to websites. The reasons include high-quality UX and even simple navigation, as a result, the probability for a user to buy a product is higher while using a mobile application rather than a website.

#8. Lowest cart abandonment

Researches have made it clear that about 69.23% of online shopping done on desktop sites are incomplete and this rate is even more in mobile sites. A significant reduction in cart abandonment can be achieved in mobile application due to the simpler check out, payment and shipping process.

#9. Better SEO

In addition to your e-commerce website, an app could improvise the SEO rate. This is done by app indexing and this results in doubling the SEO ranking. Both Apple and Google provide app indexing

#10. Shoppers love app

Estimated time that smartphone users spend for browsing is around 10%, including the time spent on E-commerce websites. Whereas the same users spend an extra 10% of the time in e-commerce applications. Users make frequent visits to your E-store through apps and the push notifications play an important role in this. According to Learnwoo Users tend to spend more time and engage themselves in applications rather than mobile or desktop sites.

The steps in building a successful E-store is not an easy task. Achieving your business goals are always one step ahead if you have a mobile application besides the website. To enhance the customer experience while they visit your E-commerce store, mobile applications play a vital role. Better Customer  experience implies better business. Remember building an app for your E-commerce store always results in productivity and cost reduction.

Bonus Tip: E-commerce App development partner

Entrusting professionals for creating mobile is a wise pick. What if these professionals let you design your app and manage it all by yourself, that too without any coding skills. Appmaker lets you create an app for your woocommerce website which requires absolutely zero technical skills. To create your mobile app in three minutes join our 15 days free trial- No credit required!