Meeting clients where they are in today’s marketplace is crucial for fostering deep and enduring relationships. The greatest place to begin is by adapting to new commerce trends, which may help businesses stay current and top of mind with consumers. Mobile.
In 2022 and beyond, firms will be able to compete more effectively in a crowded market thanks to mobile commerce. This indicates that for advertisers, concentrating on mobile advertising can significantly aid in bringing in visitors and increasing revenue.
We’ll look at a few mobile commerce developments that firms might anticipate in 2022 in this blog.
Mobile commerce: what is it?
The purchasing and selling of goods and services via mobile devices like smartphones and tablets are known as mobile commerce or m-commerce. Numerous mobile platforms, such as online browsers, shopping apps, and social media sites, can be used to complete these purchases.
More products are offered to customers than ever before, allowing them to shop and make purchases at any time and from any location. Customers are choosing mobile shopping over traditional forms of internet buying because it is quicker and more convenient.
Looking ahead, we’ve gathered the most important trends you should be aware of in order to have a successful mobile commerce strategy in 2022.
6 Mobile Commerce Trends to Watch For in 2022
- Seamless Mobile Device Shopping Experiences
- Using social commerce to connect with customers across channels
- Using omnichannel marketing to reach audiences where they are
- Using Personalization to Empower Audiences
- Utilizing location-based marketing to increase foot traffic
- Using Augmented Reality to Immerse Audiences (AR)
Seamless Mobile Device Shopping Experiences
With 67% of all e-commerce sales coming from mobile devices this year1, consumers have officially made the switch from desktop to mobile, and future growth of smartphone and tablet buying is likely. Customers must be able to purchase from their mobile devices in order to increase sales and succeed in the modern retail environment, and the process must be both simple and entertaining.
Your customers will have a seamless purchasing experience on a quick, responsive mobile website, increasing your online conversion rate. Additionally, mobile-optimized websites have higher page views per visit and reduced bounce rates, making browsing and making purchases easier.
Social Commerce: Reaching Audiences Where They Are
Social media is rapidly growing. Users log on daily to stay connected and informed, and social media makes it simpler than ever for companies searching for new methods to draw clients to engage with their target market.
Social media is frequently the first (and only) impression that mobile-first generations like millennials and Generation Z have of a company. Social networking is a common way for Millennials and Gen Z to get news, entertainment, and commerce. Getting these generations’ attention will be crucial for establishing your brand and sustaining success for your company as long as they remain a major force in global spending.
Social commerce refers to using social networking sites to promote, buy, and sell things. It combines the reach of social media with the advantages of online shopping by giving users a native method to find new brands and products while making purchases using apps they currently use.
Connecting With Clients Through Various Channels Implementing Omnichannel Marketing
Omnichannel marketing helps firms provide customers with a consistent shopping experience across channels and devices in light of the abundance of accessible purchasing options. As more consumers make purchases through social media, it is critical for businesses to concentrate their marketing efforts in areas where consumers are already consuming media. Advertisers may close the gap between online and offline retail with omnichannel marketing, offering customers greater control over their preferences.
Omnichannel marketing, a leading trend in contemporary commerce, aims to provide customers with options for fulfillment from any location they choose to shop. Omnichannel marketing enables customers to interact with businesses on their terms using a single practical method, from apps to in-person buying.
Brands should replicate the language and branding used across marketing channels to establish consistent brand identification in order to succeed with omnichannel marketing. Customers could find it challenging to get to know your company if your in-store marketing is different from your internet presence. Consistency across all channels helps to increase brand recognition, customer loyalty, and revenue from various sources.
Using Personalization to Empower Audiences
Offering a remarkable, personalized experience much outweighs selling a product. Today, for a marketing email to feel relevant, the recipient needs much more than just their name in the header. Customers want to be recognized by companies, and they anticipate receiving material that suits their needs at the appropriate time and location.
When you customize your content for a specific audience based on their unique interests and demands, this is known as personalization in marketing. Brands may develop a customized experience that can increase brand affinity, customer retention, and ultimately sales by engaging with customers in a way that feels special and relevant.
Brands may make sure consumers see what they’re genuinely interested in by custom tailoring their adverts.
Using Augmented Reality to Immerse Audiences (AR)
The use of augmented reality (AR), a technology that improves real-world situations with immersive, interactive experiences, is one of the mobile commerce trends with the fastest-growing market share. AR is a new technology that is quickly transforming the future of advertising by connecting companies and consumers online.
Businesses all over the world are considering creative uses of augmented reality to provide consumers with a compelling brand experience and insight into how products might integrate into their daily lives. By bridging online and in-person purchasing, augmented reality (AR) enables customers to engage with and customize your products.
Utilizing location-based marketing to increase foot traffic
Location-based marketing can be a useful tool for firms that have both a physical location and an online presence to attract local customers to their storefront and increase mobile engagement.
Location-based marketing enables companies to target particular audiences based on proximity and interest and is effective for raising brand awareness and contacting local potential customers. With the aid of this tactic, local customers may identify the closest physical location and interact with brick-and-mortar businesses, increasing foot traffic and potential sales.
Future plans for all brands should take into account the continued importance of mobile commerce within the retail and e-commerce sectors. You can position your company for success in 2022 and beyond by keeping up with the most recent mobile commerce strategies.