Consider that you are an eCommerce store entrepreneur trying to hire staff to promote your business. It’s too much work, from monitoring social media accounts and running ads to copywriting and strategy. Moreover, it will take a lot of labor and money to make things go well. The majority of business owners find marketing intimidating since they are unwilling to make that commitment.
We suggest utilizing eCommerce marketing automation to make your life simpler. It’s the magic solution that will let you accomplish your goals without working hard. Are you prepared to automate your marketing processes? Just dive in!
What is eCommerce marketing automation?
Ecommerce marketing automation platforms are a great start in moving your eCommerce business towards a new level of success.
It is the process of using software to automate marketing tasks and processes. This can include everything from sending promotional emails to customers to managing social media campaigns. By automating these tasks, businesses can save time and resources while still effectively marketing their products and services.
Really, it’s like putting everything on autopilot. The platform will handle everything for you flawlessly, including managing and tracking your metrics, sending nurture emails, and remarketing advertising.
It will be impossible to manually create every message to drive engagement when your business expands. Software for marketing automation is a wise investment if you want to expand your online store and drive lucrative traffic.
Omnichannel marketing automation
Omnichannel marketing automation is a solution that enables you to automate your marketing activities across all channels. It allows you to manage your customer relationships, communicate with your customers, and track your marketing performance in one central location. Additionally, omnichannel marketing software provides you with the ability to segment your customers, personalize your communications, and automate your marketing tasks.
Email marketing automation
Coding and manual testing were once very important components of email marketing strategy, but currently not. You can easily build, test, and manage email campaigns with the aid of email marketing ecommerce software.
Most industry experts advise setting up the following automatic email kinds in order to see the greatest return on investment (ROI) and the healthiest increase in average order value (AOV):
Product Recommendation emails: When a customer adds an item to their cart, similar items are recommended to them. For example, if someone buys a dress, a pair of shoes may be recommended to them.
Welcome Emails: Customers who sign up for a store’s newsletter are sent a welcome email. This email thanks them for signing up and gives them a coupon code or some other incentive to shop.
Abandoned Cart Emails: These are sent to customers who have added items to their cart but have not completed the purchase. The email contains a link to the cart so the customer can easily finish their purchase.
Order Confirmation Emails: After a customer complete a purchase, they are sent an email confirming their order. This email includes the order details and a tracking number.
Shipping Confirmation Emails: Once an order has shipped, the customer is sent an email with the shipping details. This email includes the tracking number and a link to the shipping company’s website.
Customer Retention Emails: These emails are sent to customers who have not shopped in a while. They may contain a coupon code or some other incentive to get the customer to shop again.
Automated processes not only save you a ton of time but also help you maintain pleased consumers. They can manage tasks around the clock because they operate on their own. Orders are processed through payment gateways day and night, so they can be placed while you’re asleep. Customers and central databases are synchronized automatically using customer relations management (CRM) procedures, making email marketing for eCommerce simpler in the future.
Workflow automation software can be used to communicate with reviewers who have left unfavorable feedback, classify and categorize consumers according to their past purchases, nurture leads to increase conversions, plan Instagram posts, manage inventory, and print shipping labels.
Channels data is considerably easier to find when it is channeled into a central directory using automation software. Numerous programs also give customers access to a broad range of analytics tools, which facilitate the easy acquisition of customer insights. You may track transaction histories, lead conversion rates, email interaction statistics, and website hotspots using automatic customer analytics tools.
Programs for analytics can also be used to monitor the performance of a product and pinpoint cross-sell opportunities, future sale goods, and promotion ideas. Conveniently, you can track the outcomes of the promotions, sales, and groups you create using the same applications.
Creating and managing landing pages
Looking for design inspiration? Utilizing landing page builder tools, you can make engaging landing pages that go well with the rest of your sales funnel. Drag-and-drop editors can be used to construct unique landing pages for each campaign you are running simultaneously (for various products or different product bundles). High-converting page copy is a common feature of page builder applications that you can modify to fit your product or service.
As each campaign develops after your launch, landing page builder tools enable you to track pages and make design adjustments to boost conversion rates. You can use the RESTful API to communicate data from your editor software to your CRM if you have some basic coding skills.
Must-have qualities for eCommerce marketing automation tools
It’s crucial to choose the appropriate automation technology for your eCommerce business after determining your goals. You might choose to use email marketing or link the marketing tool with your software.
Before selecting one, take into account the following:
Easy of use
Verify how easy it is to install the automation program. It is best to move on if the tool has a challenging user interface or navigation and you don’t have the time or resources to train your staff on how to utilize it. Instead of impeding the marketing processes, automation is the goal.
Pro tip: Software that enables contextual or explanation pop-ups to display as needed can assist you in quickly bringing your staff up to speed.
Instead of slipping into the luxury trap, find software that fits your needs and budget. A tool’s price does not guarantee that it will increase your revenue.
Ideally, your new eCommerce marketing software will be able to work with your current programs. Other SaaS services need APIs and webhooks to integrate with your programs, while some SaaS systems integrate with automated systems and plugins.
You may anticipate faster response times and dispute resolution thanks to on-demand tech help and customer support teams that are accessible by phone, email, or chat. Look for software that is supported by a team that is prepared to assist you with setup and address your questions.
Analytics and metrics
Verify that the new software can calculate and provide reports based on your measurements and marketing KPIs (KPIs).
Appmaker integration with Contlo
Contlo is the one-stop shop for omnichannel marketing automation for Shopify stores. By utilizing review forms on the website and automatic review emails, Contlo can help you increase customer reviews, photo reviews, video reviews, and site reviews. Appmaker, with its integration with the Contlo eCommerce marketing automation platform, helps you increase revenue and boost customer retention by leveraging web push, mobile push, WhatsApp, email, SMS, and on-site notifications to customize experiences for your eCommerce customers.
Contlo’s AI technology can enable automation in such areas as cart abandonment, customer loyalty, and post-purchase engagement. With Appmaker-Contlo integration, you can access analytics and consumer feedback to make informed business decisions for your Shopify mobile app.