Most e-commerce businesses struggle with cart abandonment, which is a serious problem. Nearly 70% of all carts are abandoned, as was previously reported.
Cart abandonment rates for your business may be influenced by the type of device your clients are using to shop. The study mentioned above indicates that the typical rate of cart abandonment by device:
- Computer: 69.75%
- Cellular: 85.63%
- iPad: 80.74%
Some consumers who leave their carts unattended do return to purchase the things later. The following intriguing details concerning consumers’ post-abandonment behavior are revealed by Statista’s 2021 study of U.K. shoppers:
- 31% of customers come back to the same website later to make purchases.
- 26% of customers make the online purchase from a different merchant or e-commerce company.
- 23% of customers weren’t looking to buy and didn’t come back.
- 8% purchase an item from a physical store.
You must first comprehend the reasons behind your consumers’ cart abandonment and exits from your eCommerce site before you can determine where the bulk of your clients fall within these statistics.
Reduce and Recover Shopify Cart Abandonment
We’ll go into some practical strategies to increase sales and reduce abandonment rates below, including things like providing free delivery and streamlining the checkout process.
What is Shopify cart abandonment?
When a consumer shops online at a Shopify store, they may add products to their cart, but they may exit the website before checking out. By comparing the rate of customers who add things to their carts to the rate of purchases, eCommerce businesses may track cart abandonment.
To get your cart abandonment rate, use the following formula:
Cart abandonment rate = [Completed purchases / Carts formed] x 100.
The online equivalent of this lack of commitment is represented by Shopify cart abandonment, which is even less committed because online customers are more likely to become distracted by text messages or abruptly exit your business. Fortunately, just like the in-store assistant, you can make changes to your Shopify store to lower cart abandonment. There may be various reasons for cart abandonment, which can be reduced with meticulous planning.
Strategies for decreasing Shopify cart abandonment
One of the best eCommerce growth strategies is to decrease cart abandonment rates. By maximizing the value of the visits you already receive, you avoid spending a fortune on advertising to attract new audiences to your website. (And if additional visitors don’t result in orders, what’s the point?)
Here are some of the top recommendations for decreasing cart abandonment to expand your eCommerce company.
Prioritize modifications using your data
You might choose one of the strategies listed below and hope that it lowers your cart abandonment rates. However, you’ll get much greater results if you use the information about your store to develop a plan that will have the most possible influence on your particular store.
Analyze your cart abandonment statistics to plan where you can make the most significant adjustments. You should specifically pull information like:
- Date and time that the cart was abandoned
- Amount of all canceled orders
- Items left behind
- information on consumers
With this kind of knowledge, you can more easily spot patterns that may have an impact on other elements of your e-commerce strategy. Consider creating a Black Friday deal, for instance, if you discover that most of your carts have been abandoned before the winter vacations.
Offer shipping that is free or inexpensive
Unexpected taxes, fees, and shipping prices are the most frequent causes of cart abandonment, as we noted before. For reference, 82% of consumers say free shipping is preferable to fast shipment. Additionally, consumers have grown accustomed to quick and free shipment thanks to programs like Amazon Prime, so charging for shipping is becoming an even bigger detriment.
Free delivery for the entire site catalog isn’t always a viable choice for certain eCommerce shops, especially new or tiny ones. Offer free shipping as an alternative by setting a minimum order amount.
Make a rewards program and provide promo codes
Customers may be persuaded to make a purchase through incentives like rewards, timely discount codes, and other types of incentives.
To have the biggest impact, you should target consumers who have products in their carts (or customers who just abandoned a basket). Discount codes and referral programs that are open to everyone will probably reduce cart abandonment. Targeting clients who are still shopping with live chat can complement exit-intent pop-ups and follow-ups. Customers who have already left your website can be helped by SMS or email.
Utilize proactive live chat to assist clients with checkout
Use proactive chat marketing, such as live chat, to assist customers during the checkout process and increase sales. 79% of businesses who have live chat available say it has improved both customer satisfaction and sales.
Because live chat is such a quick and convenient option for customers, especially while they’re actively considering a purchase, every store should use it for customer service. Consider a situation where a customer hesitates to order because they are unsure whether a small or medium size will fit. If your online store offers a noticeable (but unobtrusive) live chat option, customers may swiftly type in their inquiries and, ideally, receive answers from your support staff.
Provide as many payment methods as you can
Offering the most payment alternatives is one easy strategy to lower cart abandonment. Customers are more likely to give up on the purchase if they reach your checkout page only to discover they have few payment options, particularly if those options demand their personal information.
If you have a Shopify store, you can use Shopify Payments to quickly take a range of payment methods without paying any third-party fees, including credit cards, Apple Pay, and Google Pay. You can still accept payments using well-known payment processors (like Paypal) if Shopify Payments isn’t enabled, but you might only have access to a few payment alternatives and incur expenses.
Streamline the checkout procedure
Another strategy to decrease abandoned checkouts is to reduce friction throughout the checkout process. Remove any extraneous fields, queries, or forms that can drive people away from your store. Create big checkout buttons that make it clear how to finish a purchase with the fewest number of clicks as well. If you’re still building your store, you might want to look for a Shopify theme that has an efficient checkout page.
Get rid of the required account signup form
Although technically another technique exists to speed up your checkout, this one is significant enough to merit its own section. Even while you want customers to register for accounts for potential future marketing possibilities, making clients register in order to place purchases stalls the checkout process and sends customers away from your store. Instead, provide customers the opportunity to check out as a guest with the option to create an account for future purchases. That will be simpler. Or, to make checkout even simpler, think about including social logins or OTP logins.
To retrieve abandoned carts, use push alerts, SMS, and abandoned cart emails
Additionally, customized push notifications might be a useful follow-up tool to encourage customers to add more items to their carts. With unambiguous calls to action, push notifications to show the customer a visual of the items that are still in their shopping cart. This serves as a helpful reminder to clients that they may still have unpaid items in their shopping cart.
Even if they don’t visit your store again, SMS and email are still fantastic ways to contact customers. With an automatic process, you can even construct a whole SMS or email campaign that sends communications to clients after a predetermined period of time has elapsed or after they visit your website again.
Appmaker integration with Voila: Coupon Discount on Cart
Everyone loves a good deal!
Customers find it extremely aggravating when they add things to their online shopping carts but can’t locate a coupon code they thought they saw elsewhere on your website, in a promotional email, or on social media. Customers abandon the checkout process and go back to seek out the coupon code. To prevent customers from leaving their carts empty and from losing the discount that encourages them to check out, Appmaker has partnered with Voila: Coupon Discount on Cart, which displays any applicable promo codes immediately on the cart page.
It lets you do three things:
- Offer well-chosen discount codes on the cart page so that clients may choose and use one without leaving the cart. You can select from the following UI choices depending on how many discounts you want to feature: a radio button, a pop-up, or both
- Displaying the savings will encourage clients to finish the checkout process right away.
- With in-depth statistics, find out how coupon discounting in the cart affects your sales and adjust your coupon utilization.
By displaying the right coupons on the cart, you can:
Reduce cart abandonment: Customers are more likely to go to the checkout when they apply a discount coupon to their cart. Customers are more likely to finish their initial purchase when they can use a coupon, which is an established truth.
Increase in AOV (Average Order Value): The average order value increases noticeably when coupons based on cart value are displayed on the cart page.
Pop-up discount coupons for the Shopify Plus Store are among the new features.
Shopify Plus Merchants have the option to display Discount Coupon Code Popups on both the Cart and Checkout pages.