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Top 12 WooCommerce marketing strategies in 2021

WooCommerce is one of the popular eCommerce platforms. It is the simplest when it comes to its configurations and customization. But often, people underestimate the importance of having proper marketing strategies for WooCommerce.

Importance of WooCommerce Marketing Strategies

WooCommerce is one of the popular eCommerce platforms that help to build a website for a store. It is the simplest when it comes to its configurations and customization. But often, people underestimate the importance of having proper marketing strategies for WooCommerce. To make the most out of its far-fetching benefits, a carefully formulated WooCommerce marketing plan is necessary.

How WooCommerce Platform Helps

WooCommerce marketing strategies are primarily a set of marketing practices and initiatives along with the integration of functional plugins. These will help you establish smart efforts to increase WooCommerce sales. The process of WooCommerce marketing includes a plethora of activities comprising planning the strategies and procuring the resources to execute these predefined strategies. Store owners often aim to select the best ones with assured results – results being more traffic and high sales in this case. Thankfully, WooCommerce is a platform that can be integrated with many task-oriented plugins that make your efforts easy.

Successful customer engagement largely depends on a great user experience. It precisely means more customers coming to your store, explore your site and finally, make purchases.

WooCommerce Marketing Basics

WooCommerce marketing contains several tricks you can do to draw attention to your store and actually sell those products you spent so long picking out. Given below are a few marketing strategies suitable for your WooCommerce to promote your product, delight the visitors, or mint sales revenue.

1. Niche Marketing Strategy

Niche marketing strategy means coming up with unique requirements and specifications in finding a categorized marketing segment. This helps you stand out among your competitors and assures enduring growth.

Finding your own space narrows down your competition and boosts brand loyalty and recognition. Thus, niche marketing helps focus on a specific group of customers which brings in increased referrals and scope of promotion for your products and services.

Keeping track of the latest trends will give you a start. Running target ads on social media and following specific groups related to your unique market segment will also help you with niche marketing strategy.

2. Search Engine Marketing

The significance of SEO can never be underestimated as it plays important role in earning traffic to your website. Search engine marketing (SEM) means paying for each click on your business’s ad and thus boosting the website traffic by placing it on top of the search results.

Some of the popular SEM platforms are Bing, Yahoo, DuckDuckGo. However, the most commonly-used SEM platform is Google Ads. SEM strategy helps you with improving website traffic instantly by placing it at the top of the search results. You can even customize the ads with keywords to display any specific offers and products.

3. Content Marketing

Content marketing strategy is most suitable if you are offering a product or service that solves a problem for your customer. The catch is to offer the right content at the right time to make them choose your solution. The information that you offer can be in the form of blogs, eBooks, tutorials, videos, or infographics according to the nature of the issue that you want to address.

Providing potential customers with solutions and answers will help in attracting and nurturing the leads. The key here is to pay heed to the customers and make note of the most popular questions they search answers for.

4. WooCommerce SMS Marketing

Considering the number of mobile device users, SMS marketing the opportunity to reach customers whenever and wherever they are. SMS marketing is simple and effective as it is quick and easy to create as well as read.

The main advantage of SMS marketing is that they are perfect for order notifications, time-bound promotions, and reminders. The main catch here is to make sure that the customers willingly opt-in to receive your messages.

5. Marketing Automation for WooCommerce

Marketing automation for WooCommerce is another result-yielding strategy that helps a business automatically implement its marketing tasks. This ranges from sending emails, building the database, and collection and analysis of information to data to help drive the marketing strategies. 

Online marketing tools such as AutomateWoo come with easy setup and management at the WordPress backend. They can track clicks and conversions to formulate and run email campaigns. Also, they help you win back abandoned carts with incentives using the personalized coupon system.

6. Email Marketing for WooCommerce

Email marketing is one of the proven marketing tactics for increasing sales. Sending emails with useful information at the right time will definitely yield results to the business. The communication through engaging emails can range from transactional to abandoned cart remarketing or even from achieving any milestones. 

Adding email marketing extensions helps in adding more functionalities such as promotions, custom content, or customized email footers to nudge the customer to take the desired action such as sign up or check out the store for the latest offers. Etc.

7. WooCommerce Themes for Marketing

Most of the WooCommerce themes give a better appearance and functionality to the website while making it responsive. However, a carefully chosen theme can serve in multiple ways such as making the website mobile responsive or adding animated sliders to represent engaging content or any offers that require special customer attention. 

A carefully chosen WooCommerce theme can get access to users and support to generate more leads and business by showcasing what the customers find attractive without much effort.

Other WooCommerce Marketing Tools

8. Reviews and Ratings

Additionally, a rewards system to acknowledge the customers can be exciting for the customers to make a purchase or refer a friend. WooCommerce Points and Rewards is a popular plugin that can help you come up with rewards and recognition programs for marketing your WooCommerce store.

9. Social Media Marketing

The usage of social media is one of the best WooCommerce marketing strategies. Through social media, you can customize the marketing content to micro-target the customers based on demographics. You can use these via WooCommerce’s own set of social media marketing plugins and extensions. For example, Facebook for WooCommerce helps you to market your WooCommerce store via Facebook.

A person using Social media

10. Rewards and coupons

Additionally, a rewards system to acknowledge the customers can be exciting for the customers to make a purchase or refer a friend. WooCommerce Points and Rewards is a popular plugin that can help you come up with rewards and recognition programs for marketing your WooCommerce store.

11. Gamification Marketing

Gamification is comparatively a new trend in marketing where a certain set of functions usually crafted to motivate users are given. They are designed for rewarding users when they complete these actions on the website. The key here is incorporating gaming elements into a non-gaming context so that it captures customers’ attention, increases engagement levels, and boosts customers to take desired actions.

12. Optimizing the eCommerce site

Search optimized content and easy navigation go hand-in-hand when it comes to the optimization of your website. Well-organized content is always an efficient marketing strategy that will attract customers and leads alike. There are quite a WordPress SEO plugins that can boost your sales up high. Yoast and Rank Math are such plugins to name a few.

The right mix of the above-mentioned strategies will yield you better conversion rates and growth.

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