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Thinking to move ahead with converting your eCommerce business to mCommerce? You’ll be hearing all about the necessity of having a mobile app. Before you jump to a conclusion, let’s check out what your users expect from a mobile app.
A mobile app without these features? Oh, No…
Super speed (Fast & Reliable):
This is the first reason why you need an app for your website. slow like a snail, websites take time to load. Apps have caching property and this makes apps faster and hence reliable.
NoAccount checkout (guest Checkout):
Shoppers will not be always in a mood to fill up the registration and login forms. Hence forcing users to log in just before the checkout is not a good idea as it increases cart abandonment. Guest checkout will do in such a situation.
A wishlist for future purchase (Purchase later options):
Whenever I shop I always come across a product which I badly want, But not necessarily urgent., this happens to all. Take advantage of your customer by implementing a wishlist, this is a message for your customer like-” Don’t you worry, come back after sometimes, this product is here now and then”.
Adding a wishlist has its role in increasing the user engagement. You cannot exclude this one.
Autofill forms (Information Lookup):
Save your customers from boring form filling steps. With autofill forms, Users will have to fill the forms only at once. With the information lookups, there won’t be a second time where users will have to fill out the forms.
Mail inquiries and calls are outdated, Go online by enabling chats. and help customers with queries and doubts regarding your app.
Rating and reviews:
Shoppers take ratings and reviews into account before buying a product. Moreover, letting the users share their experience of using the product lets you know what properties and feature if the product should be altered.
The app should support the payment gateways just as in your website. Adding multiple payment methods will ease the transaction process for users.
If planning to extend the business in future, multilanguage support will be an advantage. Connect with customers worldwide!
Promotional offers and discounts can be showcased within the In-App pages. Adding banners and scrollers to the app should be possible.
With the users search data one can post ads in the user’s various social platforms and engage the user back into the app.
Sorting and filters:
Let the users drill down to the product they search for. Enabling this option will help customers find their desired products.
Android and iOS apps:
While transforming from eCommerce to mCommerce target both the Apple and Android users. The android users alone all over the world is about 2 billion users, which says, there is no mCommerce without Android phones.
Notifications and messages are to be sent to the users to re-engage users with the app.
Curious to know more about mCommerce before taking a leap into it.