To create the perfect website for your store, you need to enhance its features and manage your WooCommerce store effectively. This includes finding the best hosting providers, setting up payment gateways, providing your customers with multiple shipping options, and optimizing your store with add-ons. Once your website is created, you need to update and maintain it routinely to get optimum speed and performance.
So what is the best way to manage your WooCommerce store? In this article, we suggest a few tips you can keep in mind to effectively manage your online store.
Tips to successfully manage your WooCommerce Store
There is a lot more to managing a WooCommerce store than just adding plugins and updating them. Identifying the need for your website and choosing the right tool for it is surprisingly very difficult when you have to go through thousands of options.
Strategic selection of product categories
Another way to manage your WooCommerce store is the strategic placement of products categories.
Categories are meant to ease navigation and allow customers to understand what you’re selling. Many online stores use esoteric category names that only a select few customers can understand. This leads to confusion and harms the general user experience.
An average customer should be able to comprehend the type of products a category contains by looking at the name. As a general thumb role, you should only consider adding a new category if you plan to add at least ten products to it.
Efficient management of product inventory
WooCommerce has in-built features that allow you to manage and update your store’s inventory. These in-built features allow you to update inventory, show out-of-stock labels, and more. You can use these settings to bring your online store in line with your stock availability.
Additionally, you also have the option to enable inventory depletion alerts. These alerts are sent to the store administrator’s email.
Leverage WooCommerce analytics
Consider leveraging the Analytics module within WooCommerce to make informed decisions. Here’s a list of few key metrics:
- Gross sales: It is the product of the sale price of your items and the total quantity sold.
- Total sales: The sum of your gross sales, shipping, and taxes. Returns and coupon counts are deducted from the sum.
- Net sales: Includes gross sales and deducts returns and coupon discounts..
- Orders: The total number of orders placed in your store.
- Refunds: Total refunded amount. This can change based on your store’s specific refund policy.
- Shipping: The total amount customers pay for shipping.
- Total tax: Includes both order and shipping tax.
Streamline shipping and payments
WooCommerce enables you to set up different shipping zones. This basically allows you to choose different shipping costs based on the location of your customers. You can also charge customers different costs based on the shipping method they choose.
The other important aspect of order fulfillment is integrating a payment gateway. Most WooCommerce payment gateways work on similar lines. The only point of difference is how much your customers trust a particular gateway.
Selection of the suitable plugins
Plugins enhance the functionality of your store and add customer-friendly features. It is recommended to minimize and control the use of unnecessary plugins to optimize performance and management. Unnecessarily installing your WooCommerce site with plugins can potentially affect the speed or even cause conflicts with other essential plugins.
Offer tight security
WooCommerce stores are vulnerable to malicious attacks from hackers, viruses, etc. due to their popularity. Thus, managing store security is also very important for customer satisfaction and optimizing your store. Your hosting providers provide your website with high-quality security measures like SSL certificates, PCI compliance, protection from brute force attacks. To add security measures to your website it’s recommended to use one of the best WordPress security plugins. We would recommend installing a plugin like WordFence or Sucuri to monitor the security of your WordPress site.
It is also important to practice timely WordPress maintenance.
If you’re just looking out to create a WooCommerce mobile application and effectively manage your online store, then getting started with these six measures can put you well on your way towards customer satisfaction.