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eCommerce mobile apps are getting much attention in today’s business vogues. Reason for this is the emergence of smartphone devices and how much they ease up things for humans. And major credits go to apps, that adds upon the time that people spend on Apps. Well, if you are wondering whether or not to get your business on mobile, this article is for you. Look out for the reasons and steps in eCommerce app development.
eCommerce App development
In 2019, the growth of global eCommerce has reached around $2.78 trillion. And by 2021 this global reach of eCommerce is presumed to hit $4.5 trillion. eCommerce has become the universal bright spot for all retailers.
There is significant growth in the usage of eCommerce stores worldwide. And it has proven that eCommerce is the future of trading. For an eCommerce business to be successful there are some factors which should be met. Read on if you don’t want to miss them for your business.
An inevitable factor in eCommerce business is Consumer experience. Which is why an app for an eCommerce business is unavoidable. What an app delivers boosts customer experience with your store. As they are simple and always accessible when compared to a website.
If you are an eCommerce store owner then it is the peak time to convert a website to a mobile app. Need reasons?
Let’s speak some figures: eCommerce Statistics
In India, Internet penetration in the year 2007 was 4% and within 10 years it has increased to 24.23%. According to Statista, India will have 635.8 million internet users by 2021. The same studies
Mhmm, that is quite a good figure!
While taking internet users into account, the records say that mobile internet users will hit 80% out of the whole internet users worldwide. Users prefer smartphones over the desktop and the reasons are immense. The number of smartphone users will be near 2.87 billion by 2020 according to statista research.
Wondering about what mobile users spend time while using mobile devices?. Above all, the studies say that 90% of mobile users spend time on apps.
It is estimated that Commercial sites are most among the browsed websites. Gradually, mobile apps are taking over all these websites. It’s not that mobile app is a website replacement. They both co-exist and its time for eCommerce app development. If you want your business to be taken to the next level, you cannot avoid the fact that Mobile applications exhibit a lot of advantages. And it has the ability to attract more users into your business.
As said, what a mobile application does to enhance customer experience is inevitable. Let me list out some of the core advantages of mobile applications over websites which increases the customer experience.
Benefits of eCommerce App Development
Here are some valid reasons that tells you why you need to start building an eCommerce mobile app.
#1. Yes, Speed matters
Consumers switch among websites while browsing. And the main reason for this is the websites are slow since the datum has to be retrieved from the servers.
Mobile applications cache the data to avoid speed issues.
#2. User-centric personalization
Mobile applications let users set their preferences. Based on the interest, location, recent activity, and even culture personalization can be done. This incredibly increases the user experience.
#3. Push notifications
Notify the users about new offers, upgrades, products using push notification. It is a most effective way to communicate with your consumer. Thus making shoppers spend more time within the app.
#4. Bonus features
There are several features of a mobile phone or tablet which can be utilized by the application. Features such as the GPS, camera, microphone, accelerometer, contacts etc, can be effectively used for excellent customer experience.
#5. Your app, your design
Designing your application independent of browser or the native device is an added advantage over websites. Advanced gestures such as tap, drag, hold, swipe, pitch and lot more can be made into use. These features help you to promote your sales in a very massive amount.
Yes, the layout and even color of your application are up to you. Moreover, you could easily switch to new looks.
#6. Branding becomes better
Mobile applications play a key role in attaining brand recognition for your business. This might sound silly but it actually works, that is every time the users open their mobile phones your application icon is been seen while the user is searching for applications.
The users encounter the application which is there in their device and this is a branding opportunity for your business.
#7. Increased conversion rate
eCommerce app conversation rates are three times higher compared to websites. The reasons include high-quality UX and even simple navigation. Thereby, the probability for a user to buy a product is higher while using a mobile application rather than a website.
#8. Lowest cart abandonment
Researches have made it clear that about 69.23% of online shopping done on desktop sites are incomplete. And this rate is even more in mobile sites. A significant reduction in cart abandonment can be achieved in mobile application due to the simpler check out, payment and shipping process.
#9. Better SEO
In addition to your eCommerce website, an app could improvise the SEO rate. This is done by app indexing and this results in doubling the SEO ranking. Both Apple and Google provide app indexing
#10. Shoppers love app
The estimated time that smartphone users spend on browsing is around 10%, including the time spent on eCommerce websites. Whereas the same users spend an extra 10% of the time in e-commerce applications.
Users make frequent visits to your eStore through apps and the push notifications play an important role in this. According to Learnwoo Users tend to spend more time and engage themselves in applications rather than mobile or desktop sites.
The steps in building a successful eStore is not an easy task. Achieving your business goals are always one step ahead if you have a mobile application besides the website. To enhance the customer experience while they visit your eCommerce store, mobile applications play a vital role.
Better Customer experience implies better business. Remember building an app for your eCommerce store always results in productivity and cost reduction.
Bonus Tip: eCommerce App development partner
Entrusting professionals for creating mobile is a wise pick. What if these professionals let you design your app and manage it all by yourself, that too without any coding skills.
Appmaker lets you create an app for your eCommerce website which requires absolutely zero technical skills.
Want to know more features of eCommerce apps?