Today, mobile applications play an important role in building relationships between businesses and customers. In fact, mobile eCommerce apps are renowned for knowing their customers better, just by being a click away.
It is predicted that by 2021, sales through mobile devices would hit $3.5 trillion. This is 72.9% of total eCommerce. Moreover, 78% of users prefer accessing a store through mobile apps despite mobile sites.
About 50% of the revenue of an eCommerce store is generated by 10% of its customers.
Mobile Applications and Business
With an eCommerce mobile app, business owners can target customers anytime and anywhere. There has been a tremendous expansion in the use of mobile applications in business. With interesting features such as push notifications, app-only coupons, etc. mobile applications for business.
Providing the best user experience and quick checkout can be the two convincing reasons to have a mobile app for your WooCommerce business.
Let’s look at how businesses benefit from mobile apps:
- A mobile eCommerce app brings you a loyal audience.
- Both the app usage tendency and the market of e-commerce mobile app development grow.
- An e-commerce mobile app allows the creation of an advanced marketing strategy.
- There are eCommerce app builders that can create apps without coding which will help your business scale up effortlessly.
Advantages of mobile applications
The advantages of mobile phone applications are manifold and it is hard to compose under different headings. However, let’s have a look at a few:
Increased brand recognition
Using a mobile eCommerce platform, the manufacturers find an easy way to connect to their clients as a maximum of the purchasers spend long hours on their mobile. Small screens commonly make users indignant, and almost 32% of the app users normally uninstall an app if they don’t find it smooth to use. This results in a terrible user experience. That’s why brands must offer the high-quality best and smooth mobile app revel to the customers.
Improved marketing communication
With mоbile devices, сustоmers stаy соnneсted with the brаnds, 24/7 these days. Suсh mоbile gadgets hаve dynamically changed the wаy the users interасt with businesses, find infоrmаtiоn, аnd shор. Mоre аnd mоre users рrefer using mоbile tо shор оnline. Sо, it is high time that businesses tо inсlude suсh mobile-focused approaches in their marketing efforts. This will help you in improving the wаy оf communication between the brаnd аnd сustоmers.
Click here to know more about WooCommerce marketing strategies.
Enhanced customer experience
Trendy customers want a consistent and personalized experience all through their journey with brands. And using just websites as a medium to deal with your consumers would not make this happen. If you want your customers to be repetitive, opt for mobile apps to make this possible easily.
Higher conversion rate as compared to web
Perfect design coupled with functionality, and useful features have shown outcomes of improved conversion rates with mobile apps. Research has shown that the percentage of mobile app users who succeed in the purchase is more while compared to websites. Due to this, conversion rates for mobile apps are more while compared to websites. Furthermore, mobile apps display more products with an optimized array when compared to normal eCommerce websites.
Reduce cart abandonment rates
Mobile apps ensure that the purchasing process is complete within minimum clicks. The lesser the steps at the checkout process, the fewer would be the shopping cart abandonment rates, which can be achieved using mobile apps. Also, with various payment options like Apple Pay, Google Pay, etc., online payments can be completed with just a single tap.
Offer personalized shopping experience to customers
Offering a customized shopping experience is significant for the progress of the eCommerce business. Mobile apps will allow you to identify the regular buying pattern of users that helps to present customized options for users. When planned and blended along with push notification strategies, it can fetch wonderful results for your marketing campaigns. Instead of going for similar generalized marketing campaigns, you could conduct customized marketing campaigns based on customers’ preferences.
Increase Retention Rates
Research has shown that 38% of users return to the eCommerce app 11 times or more after they download it. In case the consumer is not coming back as much as you wish, it is possible to pull him back using push notifications. There can be exclusive deals or deals custom-made to the consumer’s taste which would prompt them to come back to the app and make repeated sales.
Click here to learn everything about WooCommerce App creation.