WooCommerce Guide: How to Boost Ecommerce Sales?

The future of eCommerce has been growing with the evolving technologies. Moreover, since the inception of the pandemic, the eCommerce industry has taken a tremendous pace. Businesses are looking for ways to boost eCommerce sales. Have a look at these interesting statistics below:

With the emergence of WooCommerce, businesses have been building optimized and user-friendly eCommerce stores. WooCommerce is a leading WordPress eCommerce plugin that provides more than one-third of eCommerce websites, with 75 million downloads. 

WooCommerce became popular because of its dynamic features that help you keep your store above the competition and easy optimization features. IN this article let’s discuss how to boost ecommerce sales for the betterment of your business.

 How to boost your eCommerce sales?

Learn these WooCommerce tips and tricks to boost your eCommerce store sales and thrive in the market.

1. Choosing a theme for your WooCommerce website

Your store’s theme plays an important role in creating a better first impression. The theme you choose largely influences the look and feel of your store and how it interacts with your customers. 

You can choose between a free theme if you are running on a budget. Alternatively, you can go for a premium theme or a customized theme – all with some cost involved. 

What to look for in a theme?

Refer to this simple checklist to boost ecommerce sales using themes:

• Is the theme actively supported and regularly updated?
• Does the theme have high ratings ?
• Is the theme responsive? Run the demo through Google’s Mobile-Friendly Test to make sure you are using a responsive WooCommerce WordPress theme
• Is the theme fast to load? Compare the performance of different themes

2. Optimizing the user experience of your WooCommerce store

Ensuring a smooth user experience helps the visitors know where they are at all times, and to complete a purchase successfully with absolute ease. 

Just optimize these three things on your WooCommerce store to bring in a great user experience.

CTAs

Use attractive Call To Action (CTS) buttons to signpost visitors to the next stage in their purchase. A well-thought-out site structure with strategically placed CTA buttons can lead the customer through a great site experience.

Product Display

With a customer’s approach in mind make each of your product pages easy to find, with menu elements, filters, and search facilities. See if you can find products, obtain the information you need, and make a purchase in as few clicks as possible.

Store Layout

Select store layout based on the products that you are selling. A visual products store might have to use a built-in grid layout than create a description-rich format. This can make products easier to find, show extra product data, and provide multi-select add-to-cart buttons for quicker purchasing.

3. Testing your WooCommerce store

An essential part of your app’s quality assurance process is implementing proper testing of your WooCommerce store.

Usability testing

Usability tests involve getting several people to use your WooCommerce store from the buyer’s perspective. This helps you determine what needs to be altered and what can stay. 

Usability tests can enable you to find out:

• How buyers interact with your website
• The ease of use and navigation
• Ease of locating particular products or categories
• Confusion in any sections of the site 
• Reasons for shopping cart abandonment
• Key areas that visitors like or dislike

A/B Tests

A/B testing or split testing is where two variants of the same element of your store. It helps you identify which variant is showing better results and boosting more conversions. Split testing helps make the final decision, you need to be sure whether it is the right idea or not.

It helps you take better decisions to analyze some important metrics such as:

• Conversion Rate
• Return on Investment
• Bounce Rate
• Number of purchases

4. Improving your site’s performance to lower your bounce rate

Your site’s performance depends highly on speed and reliability.  For an eCommerce store, speed is money. The site loading time directly impacts conversions and sales. An optimized loading time assures improved SEO, increased ROI, and happier customers for your WooCommerce store. Speeding up your eCommerce website can be done if you look at the following points: 

1. Change the hosting

2. Use the latest version of WordPress & WooCommerce

3. Optimize product image

4. Start using CDN

5. Reduce HTTP requests

6. Choose a Better WordPress Theme

7. Use better WordPress plugins

8. Reduce database requests

9. Oversee website performance

Constantly tracking performance metrics to check the loading speed whenever there are any changes in the website design or when you bring in changes to the custom functionality is mandatory. Reviewing the homepage, category, and product pages of your website is necessary to ensure your site’s speed and performance. 

5. Securing your WooCommerce store

Security is of paramount importance when it comes to setting up an online store with WooCommerce. Security must be taken very seriously, as customers share details such as customer data and payment information during an online purchase.

Look at the Basic security principles below to keep your store secure:

• Create a strong password for any administrator level accounts on your WordPress site. 
• Update WordPress along with any themes and plugins for your store as soon as they become available. 
• Backup  up your site as the last line of defence and restore your WooCommerce website if it is lost or compromised.

6. Creating engaging and valuable product descriptions

When optimizing your WooCommerce site it is really significant that you write compelling, unique, and informative product content. 

Follow these tips to write  engaging product descriptions:

• Do thorough research: Research on how similar website have written content write something unique error-free content
• Learn your product from end-to-end: Learning more about your product to develop quality product descriptions
• Work on writing descriptions properly: Know your target audience and outline the benefits and the features. 
• Examine SEO: Try to include keywords that your customers type for running a Google search. You can also use synonyms and related phrases in your descriptions.

Don’t write content that is too sales-oriented:  Rather than writing pushy sales-oriented content, create content that persuades your visitors in a subtle way to make a purchase.

7. Optimizing your WooCommerce store 

Optimizing your website is one of the most popular ways of increasing the traffic to the website by optimizing.  Almost 90% of the websites on the internet receive 70% or more traffic from search engines. 

SEO

Keywords are a vital component of Ecommerce on-page SEO because they’re responsible for bringing qualified organic search traffic to your site. Make sure you do the following:

• Research on competitors and keyword research learn new strategies and ways to implement them.
• Ensure that you have a sitemap in place (this will be automatically generated by WordPress SEO by Yoast), and an intuitive site structure.
• Implement a clear internal linking structure so that the customers can navigate to what they need in three clicks or fewer.
• Optimize each product name and/or add keywords both in the main product title and in the permalink. 

Checkout Process

You need to ensure that the customer can progress through this stage of your website to a successful purchase in as few clicks as possible. Be mindful of the following things:

• Try to create a perfect checkout process by keeping it as simple as possible
• Removed forced logins and registrations at the checkout page
• Optimize the checkout process with different payment methods to attract as many customers as possible

8. Providing Live chat support

An efficient live chat system can boost sales as customers have someone to immediately resolve a problem. Customers can save time and expense by speaking to someone directly online without having to wait in a queue on the telephone or wait for the customer services department to reopen.

9. Implementing strategies that boost eCommerce sales

To help you grow your WooCommerce store and increase your sales, try implementing strategic marketing tactics. 

Send abandoned cart reminders to trigger the act of purchase. You can send emails to remind customers about the product in their carts. You can also create and set strategic pop-ups at various stages of purchase to prevent loss of sales. You can also increase the cart value by implementing upselling and cross-selling

10. Setting up a rewards program

Offering discounts and coupons can make your prices more attractive than competitors. This will attract repeat customers to make purchases from your site and this boosts WooCommerce sales.

11. Building an email list for your WooCommerce store

 According to the latest strategies, 60% of marketers consider that email marketing generates a positive ROI. Create an email list for your eCommerce store and integrate it with WooCommerce. This list will help you contact and send out regular marketing emails, offer promotions and encourage repeat purchases. How about having a set of tips and best practices for creating a successful email marketing strategy?

12. Tracking, analyzing and optimizing your marketing performance

Setting up WooCommerce tracking helps you improve your website’s user performance and boost your sales and helps you follow sales data and compare that information with your store’s behavior such as traffic sources, performing landing page, time spent on site, and bounce rates. Google Analytics for WooCommerce lets you set goals to track your marketing performance. Learn more about setting up Woocommerce Tracking in Google Analytics.