Black Friday 2020 is here. Increase in sales, converting slow sales products into demand full products, Customer acquisition, and Whatnot on this holiday.
How different 2020 Black Friday is going to be-
- With the present pandemic situation, only 16% of citizens are planning to shop in person.
- More than 57% of regular black Friday retail shoppers will prefer online shopping
- 91% of people are expected to avoid the sale in physical shops or any at all.
- There will be a 44% increase in 2020 online Black Friday shopping from 2019
It is unsurprisingly evident that this year’s Holiday weekend would see a significant leap in digital sales as customers opt for nabbing their preferred items online to prevent direct contact with others.
With no doubt, E-Commerce owners need to brush up their sales and marketing a little extra this time.
Due to COVID-19, 58% started preparing and testing early, 26% began planning later than normal, and 16% say the coronavirus has had little or no impact. If you haven’t begun your plans for Black Friday and Cyber Monday yet, now is the time for you to get begun. Let’s start with some common issues.
But there are some unexpected guests popping up. Like what?
- Out of control inventory management – OMG, what’s happening
- A pile of product orders – which to set of first?
- People go unnoticing your 70% off tag – Unbelievable
- Angry shoppers – Mind the reviews.
The crazy sale ideas that you implement at your store has all the potential to drive you crazy. Not to mention the competition that is out there during this day. There is a lot that needs to be taken care of from focusing on the promotion campaign, planning your websites for high traffic influx, order fulfilment, etc.
Seeking the bright side, we have brought you some essential ideas and strategies to gear up your online business during this black Friday.
Don’t wait for Thanksgiving
Start the prep at the earliest because shoppers start window-shopping at the end of October itself. And make your store discoverable so that the users can look around. Sure, they’ll be evaluating whether to buy the products from your store and guess what? Most of them will be buying some.
Start with optimizing your app:
Your eCommerce app should be highly optimized to make sure all the customers arriving at the store have a good user experience. This will do miracles on converting the store visitors into buyers.
Start optimizing your WooCommerce app and website. The images that are added to the app and website affects the loading time and performance of the app. The appropriate size for images has to be chosen so that it does not intrude the working of the app.
Work on increasing storage space. For the high traffic that is supposed to hit it on the big days, plan your website. Ensure that there is no issue with server constraints or performance. For at least a week before the case, track your platform properly.
Black Friday 2020 Campaigns:
Connect with customers to keep them informed about the deals and offers that are up to come. Send Emails to give the users a clear idea about how the store is going to be on Black Friday. Moreover, Emails are always an initiative for starting a conversation with users.
The Emails can be of informative and if necessary you can add a questionnaire regarding their personal interests. This data can be used to give special offers for that potential user and learn user expectation. The reports of the custora state that 25% of the online sales during Black Friday is generated through Email Campaign.
So why not make the fullest of it?
Create countdowns and Alert emails to not miss out on the sale. Remember there is a huge competition, Let copywriting strategies work.
Social media networks are just new channels for your brand. Reaching new customers and Spreading a word about the brand is easier nowadays. With just Email marketing, the inbound traffic of your WooCommerce store is limited. It is more like reaching out the same set of users who know about your brand.
With social media marketing, you can generate more inbound traffic. More Leads increases the probability of having more conversion rates.
Include customer engagements ahead of time. Highlights the Black Friday and Cyber week deal. Mark up influencer campaigns User-generated content is a very powerful social demonstration that most shoppers believe. This may be a brief summary or a picture of the use of your services by happy consumers.
Inventory under control:
Offering several deals for this day is easy. Stocking up the inventory with the right amount of commodities to fulfil all the orders fails most of the times.
Let’s be careful that this doesn’t happen this year.
To start with, taking the numbers will be the best way. Examine the financial data and sales record of the last year. Look for a trend or sequence with which you can take an estimate of the inventory cost. Then, you can use the gross profit method and retail method to look up the inventory cost.
Creating a sense of scarcity can be advantageous even when you have surplus products. The limited products can induce curiosity and eagerness among the users.
- The users think the limited supplies were limited because the products were either high of demand or were popular. That’s the reason why people opt for scarce products.
Notify the users that there are only a handful of products at your store.
This can trigger FOMO or the Fear of Missing Out, which is once again a psychological condition caused by the perception that others are enjoying what they are not.
This will allow people to take quick steps so that they can quickly exploit the opportunity.
Incentives at the exit doors
Even after putting up the banner “Hurry up! Few more left“, shoppers may abandon their shopping cart. Giving an exigent offer just before the user leaving your app will increase the likelihood for the user to buy the product.
For example, Along with an irresistible offer, enable countdown whenever a user is not proceeding with the checkout procedure. This gives 2 choices for the user, either to refuse the offer or proceed with the checkout.
And Make sure customers are having a hassle-free checkout process. If people abandon your website because of a broken or defective checkout mechanism, there’s no point in giving fantastic discounts. This will only increase the cart abandonment rate. Optimize and ease the checkout process. Don’t ask for too many details, one-click solutions are always taken in.
Here are a few essential WooCommerce Checkout Plugins for your Store website and mobile apps.
Don’t forget Staffing
The rush at the store during the holiday season is not uncommon. Proper customer support has to be given during these days or else you will be dealing with angry customers. Assigning staffs for shipping can help you lessen workload and concentrate on the business.
Shorten the estimated delivery time as ship the products as soon as possible. Provide customers with courier tracking ID ASAP.
It’s been a tough year and people want a reason to celebrate. That said, many people are still hesitant to shop in stores so the trend towards buying online will be even more amplified this year. There is also an expected quarter decrease in average money spent during BFCM. Plan things ahead and prepare for the best sale. Over the Black Friday weekend, consumers will be looking for savings and more value for money. Make sure that is promised by you to the customers.