Using video marketing for eCommerce sales is an intelligent move especially when marketers are looking for innovative ways to prove their points. According to a study done by Forbes, 65% of customers buy a product if they have watched a video about it.
Read this article to learn more about the use of video marketing for eCommerce sales and add another dimension to your product offering through video eCommerce.
Advantages of Video Marketing for eCommerce
The statistics on video eCommerce marketing speak for themselves. It is proven that landing pages with video content record an 80 percent increase in conversions and email campaigns with video content as the keyword in the subject line have a 19 percent higher open rate.
- People pay more attention to videos
- Videos boost SEO rankings
- Video builds brand awareness
- Increase considerations and influences decisions
Using video marketing for eCommerce sales
Choose the Product
It is not feasible to produce videos for the eCommerce marketing of all the products that you have. Instead, you can produce videos about a particular product or a seasonal sale. You can also choose a product based on the following criteria:
- The best-selling product on your website
- To explain the functioning of the product with visuals
- To promote a particular product
Plan Your Video
Creating an inspiring video with actual social proof of the product’s usage will surely inspire your customers. First, you need to plan a video that requires a reasonable understanding of your segmented customers. The more you know about your potential customers, the better.
You need to plan the eCommerce videos based on what moves them, inspires them, and what their difficulties and pain points are. Thus, you can build an emotional connection with your customers.
Choose the Right Platform and Tools
It is important that you choose the right platform to upload your videos, considering your target audience and their demographics. The most popular tools for eCommerce video marketing are YouTube, Instagram, and Facebook.
Prepare for Mobile
The number of mobile users worldwide is increasing and the number of people using mobiles to make eCommerce transactions daily. Therefore, it is important that you create inspiring videos that are mobile-friendly. Moreover, You have to make sure that your videos can be viewed equally well on all mobile devices.
In order to achieve the maximum results from your video marketing for eCommerce, consider the following questions:
- Does it clearly feature and explain all the attributes of your product?
- Does it resonate with the core customer segment?
- Is it lengthy to explain the benefits and not too long to lose the customer’s interest?
- Am I successful in reflecting the tone of my brand identity?
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