Increase app business using Firebase – In-app Messaging

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According to Statista, there are 3.5 billion smartphone users in the world today – This data means that in the world of wireless, 45.12% of the world’s population has a smartphone today. With the sky-rocketing increase in the number of app users, it is an obvious decision to increase your app business by implementing various strategies. Luckily, since firebase is an easy-to-use tool, it is the go-to option for most businesses nowadays.

Consequently, as firebase’s trademark goes ‘Build, improve and Grow’, you can build your app, improve the app quality and grow your business.

This blog is about ways to improve and grow business using Firebase. Read below to know more…

Firebase In-app messaging

Firebase in-app messaging is the process of interacting with your users that compels them to perform an action. The in-app message may be targeted or contextual that informs users about a limited offer or the addition of popular products to the list. The message may also contain a ‘Rate us now’ feature asking users to give your app feedback and help improve!

Whatever may be the context of your message, firebase in-app messaging is an effective way to compel users to engage with your app a little more than their usual prodigy. If you want to send push notifications or in-app messages easily from your app dashboard itself, visit Appmaker to know more!

Let us understand this concept better –

In your firebase project, click on ‘New Campaign’ to begin an in-app message.

Image showing how to create a new campaign for firebase in-app messaging
A new campaign using in-app messaging

The page to create your campaign will be as shown below –

Image showing what campaign you want to go with
Select what campaign you want to start

Now, there are different ways to create an in-app messaging campaign according to your needs. These include :

Card – 

Image showing a card campaign
A Card Campaign

The ‘Message title’ and the ‘Message body’ can depend on the type of content you are looking to engage your customers in. An action button is inserted that defines the purpose for your users. 

Modal

Image showing a Modal campaign
A Modal Campaign

The Modal in-app message gives you the liberty to add a ‘Message title’ and a ‘Message body’. You can add an action button which is optional in this case. For example, an informative message regarding new additions to your product list or a big bumper sale are few ways to catch your users’ attention and get them engaged in your app.

Image only

Image showing an image-only campaign
An Image-only campaign

Show an image banner to your users telling them about an offer on a product or just wishing them a ‘Happy New Year’!

Top banner

Image showing a top banner campaign
A Top banner Campaign

Using Top-banner, you can send an in-app message to your users as a banner on top of the page. The message may be an action banner that when clicked upon opens up a product list page. 

As must be clear with the above-mentioned methods, firebase gives you the liberty of gaining total control over your message.

Control your in-app message

Apart from specifying the message title, message body, and the action button, you can specify the following :

Target 

Image showing the the target audience for the campaign
Define your target audience for the campaign

Target helps define the audience you want this message to be displayed to. You can also specify if your target is android users or iOS users. If there is a special discount that you feel needs to be sent only to first-time app open users, it’s a yay moment because there is a provision for that as well.

Scheduling

Image showing the scheduling of the campaign
Schedule a time for your campaign

Scheduling helps decide the time to send the message. The default start time is set to Now. Else you can schedule a time and date when you want the message to be sent. You can specify the end date if needed be else let it remain in its default ‘No end date’.

Conversion events

Image showing how to select the conversion events for the campaign
Define Conversion events for your campaign

Finally, the fourth step is to select the conversion events. The conversion events are optional where you can specify an event that would determine your conversion rate. 

Click on ‘Review’ to have a final look at your campaign and click on ‘Publish’. There you go! Your campaign is ready. Send the best messages to your users and slay with your app!

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