Mobile phones have become an extension of our daily lives, so it’s no surprise that they have emerged as the go-to devices for shopping. According to a recent report by Integral Ad Science, mobile phones have surpassed desktops and tablets as the most popular devices for online shopping.
The report, based on a survey conducted in June 2023, reveals that a staggering 78% of consumers use their phones for shopping. What’s even more noteworthy is that 75% of mobile shoppers indulge in the convenience of mobile shopping at least once a week, with 45% expressing a preference for the mobile shopping experience over other devices.
When it comes to the items frequently purchased through mobile apps, apparel, accessories, and personal care products take the lead. Convenience is a significant driving factor for half of the respondents, while 61% attribute their mobile shopping satisfaction to rewards and loyalty programs.
Exclusive sales and discounts tailored for mobile users play a pivotal role in influencing actual purchases. Mobile wallet convenience follows closely, highlighting the importance of seamless payment options in the mobile shopping landscape.
The report also sheds light on consumers’ receptiveness to mobile ads during their shopping journeys. An impressive 66% acknowledge that mobile ads contribute to their purchasing decisions, with 34% discovering new products through these ads. However, challenges such as clutter, slow load times, and ad formatting can impede the effectiveness of mobile ads.
Contextual relevance emerges as a key factor in capturing consumer attention. Almost half (46%) of mobile shoppers express a likelihood of making a purchase via mobile ads if they are relevant to the content they are consuming. Jeremy Kanterman, VP of research and insights at Integral Ad Science, emphasizes the importance of a hybrid strategy, combining audience targeting and contextual relevance for optimal results.
As we navigate the evolving landscape of mobile commerce, Appmaker remains at the forefront, empowering brands to create seamless and engaging mobile shopping experiences. Join us in embracing the mobile shopping revolution! 📱✨
#MobileCommerce #ShoppingRevolution #AppmakerInnovation #Nocode #App
No Comments
Leave a comment Cancel