How to Start a Successful Dropshipping Business in 2021

Are you looking out to start a dropshipping business or expand your business profile with a larger inventory? with the scope to source the products, without much risk, dropshipping is a low-risk business with which you can maximize your profit online.

What is Dropshipping?

Start selling online today. Source from millions of high-quality products by reliable suppliers, without the hassle of managing inventory, fulfillment or shipping. Set your own pricing and maximize your profits.

Dropshipping business in simple terms refers to a type of fulfillment where you source products from different suppliers without managing your own inventory. In dropshipping business, customers make the purchase on your website and you then contact the supplier to fulfill the order. The catch here is that you can set the prices and thereby be a determinant in maximizing the profit.

How to Start a Dropshipping business in 6 steps

The beauty of this business is that you can operate it from anywhere without any physical contact with the manufacturers or the products. Moreover, you can just manage your business from anywhere if you online connectivity.

In this guide, let’s learn how to expand your business with dropshipping and learn how to get started:

Step 1. Create your online store

Start your dropshipping business with an eCommerce website builder. With WooCommerce, which is a customizable, open-source eCommerce platform built on WordPress, you can easily create one.

Alternatively, you can also create an eCommerce mobile app also for you store to increase the reach.

Step 2. Choose products to sell

The primary concern while choosing the products to dropship should be identifying the niche that helps your business stand in the multitude of other online stores. This also is beneficial for narrowing your competition and increasing your chances of customer loyalty long-term.

Bst way is to identify and start with filling the gap in the industry. Decide on which of your product or product ideas are unique and have the potential to stand out. Trending products can be more lucrative as you can swap suppliers or products as and when the trends change.

Step 3. Find a supplier

Product fulfillment and shipping are handled by the supplier in dropshipping business. Once the customer checks out the product on your website and makes the payment, you should hand over the details to the customer so that he can ship the product.

Finding suppliers can be done with research via Google or other dropshipping wholesalers based on the reviews. Alternatively, you can go for print on demand wherein the supplier puts your custom designs, add your logo, and then fulfills the order from your online store.

Step 4. Add products to your online store

Adding products to your store includes making product pages your own with item details, high-quality images, and videos that match your brand. After uploading the product details, set your pricing including the profit margin and shipping rules.

While adding products to your storefront, think from the perspective of the customer when deciding the site design, the page views, creating filters, and other categories.

Step 5. Analyze and optimize

Accurate analysis of the data and other metrics will help your business grow in the right direction. This covers all the data including Google Analytics traffic and Facebook conversion. You need to constantly analyze the data in order to fine-tune what works and eliminate what doesn’t.

Step 6. Promote your business

Marketing plays a significant role in the success of your dropshipping business. Customers should get to know about your business so that your store reaches the target audience.

Promoting your business must comprise the following:

Branding: Use a logo and follow a consistent color scheme to develop a brand identity
SEO (Search Engine Optimization): Use relevant keywords and optimize your content for search engines
Email Marketing: Set up email automation and campaigns to communicate with your customers
Social Media: Create social media handles for your business, post videos, photos, and videos to promote your brand