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Features Every Mobile Commerce App Needs to Have: A checklist for 2021

Check out the list of the features of mobile commerce apps that will help you achieve your growth goals, and make customers fall in love with your mCommerce app.

This list is for you if you are looking out to create an eCommerce mobile app that will boost your business growth and customer base and win an edge over your competitors.

10 outstanding features for your mCommerce application

1. Push Notifications

Push notification is one of the essential features of the mCommerce app which is important to drive sales. Also, push notifications are an effective tool to engage and convert strangers to customers. They act as communication channels with customers when launching a new product, seasonal sales, and discounts, or even when a product is left in the cart without checking out.

Find out how to set up push notifications for Android and iOS apps.

2. Social media integration

Social media is one of the most influential tools in the tech world. Integration of social media into your app will help users with login, registration, and sharing product details. This is another great mobile eCommerce feature. Social media integration benefits are not limited to just this.

Furthermore, users can avail any discount codes or promotional campaigns on their social media. Social media integration will help you create a perception about your brand and will help you create more sales.

3. Discounts and promotions

Sales and promotions play important role in mCommerce in the same way they do in brick-and-mortar shops. Notify your customers easily with the upcoming events and increases sales at your store by giving heads up to your customers to make purchases on a regular basis.

Also, your loyal customers can also be informed about attractive sales or discounts as soon as possible.

4. Offer multiple payment options

A payment gateway is an important service that facilitates online payments during the later stage of the purchase cycle. Make sure that your app offers secure and easy in-app payments without affecting the seamless checkout options for customers which is a crucial factor that determines sales.

Every ecommerce mobile app should accept:

  • All major credit cards
  • Debit cards
  • PayPal
  • Apple Pay
  • Google Pay

5. Speedy checkout process

Easy checkout is one of the advantages of mCommerce apps. From a user’s perspective, it is a great relief when they can checkout easily without providing too much information. Single-click payments have become the mobile commerce trend making the payment process as short as one click. These easy payment methods are becoming a favorite of the users as they do not want to spend much time on the payment process.

6. Product filters and search

Filters are one of the features of mCommerce app that makes it easy to use. There are millions of products on an e-commerce app and searching for the right product may take hours or maybe even days. In addition, such filters will save users their precious time and effort. Separate filters can be applied to different products to obtain the search results as desired.

7. Customer support

Facilitating the interactions between customers and reps is a must-have for any mobile commerce store. You can experiment with different options to see which ones your customers like most – for example, online chat or messaging service, telephone, or email support.

Moreover, customers can easily get in touch with the store in case they have any questions about products, shipping, payments, or another topic.

8. App analytics

To gauge your app’s full potential, apply Google Analytics for your eCommerce app. Google Analytics is a prominent feature of your mobile commerce app.

With Google Analytics you can find out which products are selling more, how they communicate with the app, and much more about user response. Also, this information will help you formulate tactics for user acquisition in long term

Final take away

Therefore, ideally, an eCommerce mobile app has to aim at offering an engaging experience that makes online shopping a seamless process. This checklist will help you recheck the features of your mobile Commerce app.

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