ECommerce email marketing is a powerful tool for promoting products, driving traffic to your website, and building customer loyalty. By sending targeted and personalized emails to your customers, you can increase sales, encourage repeat business, and improve the overall customer experience. However, managing a successful email marketing campaign can be time-consuming, especially for busy eCommerce businesses. This is where automating your email marketing efforts can make a big difference. By integrating Appmaker with CM Commerce, you can streamline and optimize your email marketing efforts, saving time and effort while increasing the effectiveness of your campaigns.
In this blog, we’ll explore the benefits of integrating Appmaker with CM Commerce and how it can help automate your eCommerce email marketing even when you upgrade to having a Shopify mobile app.
Why does your Shopify app need to Automate eCommerce email marketing
There are several reasons why automating eCommerce email marketing can be beneficial for a Shopify store:
- Save time: Manually creating and sending email campaigns can be time-consuming, especially for busy store owners. Automating your email marketing allows you to set up campaigns in advance and schedule them to be sent out at the most effective times, freeing up time for other tasks.
- Improve targeting: Automated email campaigns allow you to segment your email list and create personalized emails that are more relevant to the specific interests and needs of your customers. This can help improve the effectiveness of your campaigns and increase conversion rates.
- Increase sales: Automated email campaigns can help drive traffic to your store and increase sales by reminding customers of abandoned carts, promoting special offers and discounts, and upselling or cross-selling related products.
- Build customer loyalty: By sending personalized, relevant emails to your customers, you can build stronger relationships and encourage repeat business. Automated email campaigns can also help you create and manage custom rewards programs, further enhancing customer loyalty.
- Monitor and optimize performance: Automated email campaigns allow you to track and analyze the performance of your campaigns, giving you insights into what works and what doesn’t. This can help you optimize your campaigns and improve their effectiveness over time.
Appmaker Integration with CM commerce
CM Commerce is an eCommerce email marketing platform that allows you to create, send, and track email campaigns to promote your products and grow your business. You can use Appmaker to integrate CM Commerce into your eCommerce platform and automate your email marketing efforts. With Appmaker, you can easily create custom email templates, set up automated email campaigns, and track the performance of your campaigns. You can also segment your email list and personalize your emails to improve their effectiveness. By automating your email marketing with Appmaker and CM Commerce, you can save time and effort while increasing sales and customer loyalty.
Here are some key benefits and features of this integration:
- Improved conversion rates: The average conversion rate for eCommerce businesses is around 2-3%, but with targeted and personalized email campaigns, you can significantly increase this rate. Appmaker and CM Commerce allow you to segment your email list and create customized emails that speak to the specific needs and interests of your audience.
- Abandoned cart recovery: Up to 70% of online shopping carts are abandoned, but abandoned cart emails can help recover some of these lost sales. With Appmaker and CM Commerce, you can set up automated abandoned cart emails that remind customers of the items they left in their cart and encourage them to complete their purchase.
- Custom rewards programs: Appmaker and CM Commerce make creating and managing custom rewards programs for your customers easy. You can offer discounts, free shipping, or other perks to loyal customers to keep them returning for more.
- Email confirmations: Email confirmations are an essential part of the online shopping experience, as they provide customers with a record of their purchase and help build trust. Appmaker and CM Commerce can help you automate the creation and sending of email confirmations, ensuring that your customers receive this important information in a timely manner.
- Omni-channel commerce: An omnichannel approach to eCommerce involves using multiple channels, such as email, social media, and SMS, to reach and engage with customers. Appmaker and CM Commerce make it easy to manage and coordinate your email marketing efforts across all of these channels, providing a seamless customer experience.
Integrating Appmaker with CM Commerce can help automate your eCommerce email marketing and drive more sales for your business.