Mobile technology has now become ubiquitous, with a strong presence in practically every area of daily life. The tendency has also taken on in the retail sector. In fact, according to a recent study shows, applications have a 120 percent better total conversion rate than mobile browsers. Additionally, customers who use mobile applications browse 286 percent more products than those who use mobile web, resulting in a 90 percent higher add-to-cart rate than those who use mobile browsers. With all of the proven benefits that an app can provide, you should seriously consider developing your own store with a mobile app builder for Shopify.
Do you really need a Mobile app builder for Shopify?
Check out these signs:
1. Retention is a problem for you.
When we talk to Shopify stores, retention is by far the most common issue we hear about. The normal scenario is that an inquisitive consumer comes into the store, complete the purchase, and then leaves, never to be seen again. Alternatively, stores are discovering that customer sessions are being cut short, the average order value is low, and the frequency of purchase is almost non-existent. There could be a slew of reasons for these situations, all of which can be avoided with the use of a smartphone app. To begin with, mobile websites are quite slow. Your site is native to mobile applications, which means that every page is pre-downloaded and requires no waiting time to explore, enabling them six times quicker than mobile sites.
This is especially crucial in a growing impatient user base, as every second that your Shopify page takes to load costs you 7% in conversions. Another reason for low retention is that reminders to shop via channels like email get lost in the quagmire of competition. Reminders are front and center through channels like push notifications, quickly increasing site traffic. With a mobile app for the Shopify store, retention increases by up to 80%, increasing traffic, session time, AOV, and eventually a conversion.
2. You aren’t getting a good return on your investment.
Time and money are both valuable commodities for many eComm executives. If you find yourself depleting resources, paying agencies, and investing a significant amount of time analyzing data and striving to optimize your content based on speculative interpretations and statistical hypotheses, you’re squandering your time and money. It’s to your best advantage to find a mobile app platform that can handle all of this for you at no additional expense, enhancing your mobile experience observation and experimentation and proven outcomes, and saving you time and money.
Several Shopify stores are also investing in SMS messages, which are quite successful due to their high open rates and ability to efficiently generate traffic to the site. The difficulty is that they’re pricey, and payers are penalized if they wish to expand their SMS reach. Unlike SMS, which increases rates as the number of recipients increases, the cost of sending a message to 1k, 10k, or 100k subscribers remains constant.
Push notifications also have a lot of visibility, don’t require you to open them to see them, can be segmented and tailored to a specific target, and are entirely free to deliver. If you invest in a mobile strategy, you should expect a predictable, consistent return that is based on facts rather than speculation or reaches punishment.
3. Checkout conversions are declining.
High abandon cart rates are another concern we notice from Shopify shops. Many merchants believe that money is being left on the table. Why are carts continuously being filled and consistently being abandoned? While there are a variety of reasons for this, the data-driven cause is the checkout experience itself. Checkout speed becomes a significant issue when there are too many form fields. Abandoned carts seem to be a practically universal pain issue among mobile websites, thanks to the need to reset passwords due to missed login information and meticulously entering in credit card numbers.
Not to add, 53% of customers will abandon a mobile page that requires longer than three seconds to load, so if your checkout is slow, you’ll lose customers. On the premise that checkout requires an average of 5 seconds to complete, mobile apps swiftly tighten up these difficulties. Customers can checkout on autopilot using mobile apps because their data is already locked and loaded, and they have access to a full integration suite of all payment options.
4. Your mobile traffic is high, but your mobile orders are minimal.
This is yet another vexing occurrence. Your store has all of its ducks in a row: your social presence is slowly increasing, engagement is at an all-time high, email open rates are stable, and mobile traffic is higher than ever. So, why aren’t your mobile orders mirroring your funnel’s success? Because your app experience may be better.
Your site must provide users with a strong sense of value. Customers that are loyal should be compensated with membership in a VIP club, special access, or flash sales. Customers that are new to your business should be invited to join your close-knit group right away. These are chances that can be found in a regulated mobile-app environment, where the first sale offers aren’t buried in inboxes and site speed is a necessity rather than a luxury.
5. You rely on third-party organizations a lot.
Many Shopify stores have made their dependency on agencies, developers, integrations, and social media widely known. You forfeit control of your store when your revenue is dependent on the success of these third parties. The final takeaway is that you shouldn’t put too much faith in organizations beyond your Shopify store, because, as 2020 has humbly taught us, you never know when anything will change.
A Shopify store mobile app is a channel that you can control and manage independently as a valid source of individual data and home-grown revenue, as well as a direct line to your clients via push notifications. Instead of over-diversifying your 3rd reliances, prioritize self-reliance as your primary source of revenue. It’s the best insurance policy you can buy for yourself, and it’ll provide you the power to prosper regardless of what happens to others.
Appmaker – Mobile app builder for Shopify
Appmaker is a DIY native app builder that allows anyone to create beautiful apps using drag-and-drop blocks and then publish them on the Google Play Store and App Store. Your store becomes a mobile app with this no-code app builder. Its drag-and-drop app building technique allows you to quickly design and examine native apps that are easy to customize and sync with your store in real-time. Appmaker, the mobile app for the Shopify store, generates a high-quality app for both iOS and Android that may be displayed with optimal layouts.
You may send push notifications to your consumers via an app for your Shopify store to stay in touch with them. To increase your sales, engage your clients with personalized offers, reminders, and deals. Engage your consumers with unique offers and deals using the Appmaker Shopify iOS or Android app, creating customer loyalty. Appmaker also provides significant third-party plugin compatibility to ensure a seamless transfer from your current or new shop to the mobile app. Appmaker Shopify store app builder keeps everything in sync with your website, even if you make big changes to it.
Learn how to create Shopify app in simple steps today !
No Comments
Leave a comment Cancel