Have you tracked the conversion rate of your eCommerce website? If not, it is the most important thing you have to keep a check on to know your actual sale conversion. Mobile has a vital role in commerce. According to recent studies media used in mobile is 52 % compared to the desktop which is 43 %.
The conversion rates in e-commerce are still shaky as there has to be more acceptance for the same. To get your e-commerce website to the peak you need to activate the mobile services that help you to increase your conversions. These are a few steps to increase your mobile conversion rate.
Boosting conversion rate from mobile visitors
Mobile transactions have a vital role in eCommerce these days. Here’s an article that simply tells you how to boost the conversion rate from mobile visitors.
1. Mobile Website Optimization
Your desktop view and mobile view should be entirely different. You should design your mobile version in such a way that it becomes easy for the customers to navigate and get what they require without any delay.
The tabs should be adjusted in a way that it is clickable at a single touch. There should be a buy option below each product for an easy buy option. Mobile buyers will never have the same mindset as users of other platforms.
Lesser pages ensure customer satisfaction. The most ongoing product or successful product should be easily visible. You can also add special offers section as a separate one. Since your customer won’t have a cursor and they will be doing it all with a fingertip, make sure the size of each tab is friendly for the same.
Make the shopping experience a beautiful experience by a simple process with all tabs and buttons visible and easily clickable.
2. Mobile Apps
Mobile apps help in easy shopping. If you develop a personalized mobile app for your company it will help regular customers to visit your apps on regular basis. This will also boost your mobile traffic.
For an interactive mobile app, you can send your customers crisp and direct notifications which will tempt them to visit your app. It can be about your current discount, new arrival or festival offers. You can also give them notifications on the items in their cart which they haven’t purchased yet. You need to step aside from traditional email marketing and get used to the current trend.
3. OR Code Accessibility
QR Code is common now. You need to make your mobile app QR-friendly for quick access and payment. This will be a shortcut for mobile conversion. E customers will get faster access to the transaction.
4. Social Media Boost
Social media platforms are the best place where you can get high mobile conversions. You can reach more customers and they can get to know your page exists and the kind of products you deal with. It boosts active shopping directly with smartphones.
Attractive images and write-ups on Facebook and Instagram help you to attract customers. This will also increase curiosity with comments from customers. It is the best way of marketing and increasing your conversion rates.
Twitter accounts can also help you by using the correct hashtags that relate to your products and page. Make sure you don’t overdo your postings. You need to do it at regular intervals and use different strategies rather than being repetitive.
To summarize, make check out processes and other transactions easy and enjoyable for your customers by starting with implementing the above suggestions to boost your mobile conversion rate.