WooCommerce Optimization tips for your Store's Website

Saving time and money along with optimizing the customer experience can be a challenge for WooCommerce online store owners. But excitingly, WooCommerce optimization can be done not only by creating something new but also by improving what you already have.

This article intends to offer some handy tips to optimize your WooCommerce store’s performance, user experience, and SEO.

Check Website speed and loading times

Most importantly, your store’s slow loading speed can cost you sales and lose customers. On the other hand, optimal load times boost conversions and create repeated purchases. According to research, the ideal site loading time for peak conversions is between 1.8 to 2.7 seconds. Here are free tools available online to know your speed score:

Page Speed Insights by Google checks the loading speed for both desktop and mobile
Pingdom Page Speed explains your page size and load time.
GTMetrix includes helpful visuals and prioritizes speed concerns.

Furthermore, in order to tackle the performance issue due to large media file sizes ensure that you optimize your product images, demo, and other videos for the web.

Choosing the Right Theme

ThemeForest has more than 48,000 WordPress themes and website templates. However, choosing the right theme which is aesthetically pleasing, functionally efficient, and fast loading is a tricky thing.

If your site loads slower even after trying to optimize it, perform a quick check to understand if its theme is what slows it down. First of all, create a backup of your site and change the theme to the default one which is recommended by WooCommerce itself. If it speeds up WooCommerce, you should consider changing the theme.

Storefront WooCommerce

Storefront is a free theme that is user-friendly and adaptable and offers close interaction with WooCommerce. You should use it for your upcoming WooCommerce project.

Use a Content Delivery Network (CDN)

A Content Delivery Network (CDN), according to liquidweb, is a network of geographically disbursed devices (nodes) used to deliver content across the globe more quickly.

As a part of WooCommerce conversion optimization process, use content delivery networks to deliver high-quality content wherever they live. Moreover, CDN cuts down on page load times for customers from other parts of the world.

Jetpack has a free CDN called Site Accelerator which can be installed in a click. In addition, benefits such as speeding up the delivery of your CSS and JavaScript files, are also possible with Jetpack.

Improve Store Operations

Also, streamlining the site’s functionality and enhancing the analytics power are important optimizing your store’s performance and boost conversions.

Take out some time to declutter and remove/disable the features that you don’t use anymore on your site. Below are a few recommended tools:

Code Snippets: adds snippets for disabling unused tasks, areas, or widgets
WP Disable: disables emojis, pingbacks, and removing query strings.
WooCommerce Speed Drain Repair: instructs WP not to load WooCommerce scripts unless the user is on a WooCommerce page.

Improve Shipping and Fulfillment

WooCommerce Conversion Optimization largely depends on how far you can streamline your shipping and fulfillment process. check out the following plugins that can actually help you with the task:

ShippingEasy: automates shipping, order tracking, and customer notifications
ShipStation: integrate all of your sales regardless of the location
Composite Products: create customized product kits like gift baskets

Optimize for Mobile

As mobile commerce is gaining traction globally, it is important to optimize your store for mobile retail customers. Improving shoppers’ experience, and on-site search functionality are some of the key areas that you need to focus on. The following are a few guideposts in this regard:

Appmaker: Create a customized, beautiful, and native mobile app for your WooCommerce store
Checkout Field Editor: Simplify your checkout fields for a more mobile-friendly UX and helps with WooCommerce Checkout Optimization
WooCommerce Social Login: Shoppers can sign into their accounts via social accounts.
WooCommerce One Page Checkout: Consolidate your checkout process into one page and cut down on abandoned carts. Helps with WooCommerce Checkout Optimization.

Add New Features and Strategies

Finally, customizing your store for WooCommerce conversion optimization must also involve introducing new features and merchandising strategies for improving the user experience.

Adding a cart abandonment solution, incorporating a sizing chart into your product pages, etc. are some features that you can try.