mCommerce usage and revenue statistics project that mobile development technology is getting a huge momentum in the current scenario. Similarly, mCommerce trends see innovation and technological revolution more than any other sector.
According to Oberlo, mCommerce sales are estimated to continue until at least 2021, with mobile with a projected increase by 22.3 percent to $3.56 trillion in 2021. Interestingly, The number of mobile users stands at 5.1 billion and growing. Also, Mobile sales accounted for 66 percent of sales from Shopify merchants’ proceeds during the Cyber Monday and Black Friday weekend last year.
Read about the key trends in mCommerce that will catapult web developers to the future and help them launch futuristic mCommerce stores.
Future Trends in mCommerce
Let’s discuss what website developers should know about mCommerce today to offer top-notch web-development solutions on the market tomorrow.
A report from OC&C Consultants has predicted that voice-based purchases will grow to $40 million by 2022. It is considered to be the future of search marketing.
Owing to the development of voice search and smart speakers, more brands will enable their users to utilize voice-based shopping. Obviously, this affects the way how users interact with search engines. Hence, web developers will have to adapt to changing mCommerce trends in terms of content creation.
Schema Markup and Structured Data are going to be the latest trendsetters here. Placing schema Markup will help your content get indexed so that it is reflected in the search results. In order to use this amazing SEO technology, web developers don’t have to learn new technology. Instead, they can just add suitable schema.org vocabulary to HTML Microdata. Optimizing your web content for position zero with micro introductions and bullet points will make your website ready for voice search queries
No-code and low-code
The future of web development solutions is going to see dynamic change as no-code and low-code make life easier.
Through low-code, developers for skills from low to high can design applications in no time by dragging and dropping visual blocks of existing code. Also, web developers can actually optimize their workflows by integrating low code tools. It easily reduces repetitive coding or duplicating work. The main advantage here is the easy customization of robust security processes, data integration, and cross-platform support thereby placing more focus on your business.
On the other hand, no-code is even easier. No-code platforms allow not-so-tech-savvy people to develop an application for a specific use case. The main advantage with the no-code platform is all the possible user requirements would be already built to the application/tool. For example, Appmaker lets anyone create eCommerce apps without having the hassles of coding.
These trends tend to streamline workflows with fewer workloads, allowing them to concentrate on other tasks.
Progressive web applications (PWAs) or Native mobile apps
The next upcoming mCommerce trend that web developers need to look out for is the increased scope of PWAs. With the increased use of mobile devices, technical teams are seeking out alternatives to recreate the in-app experience within a browser, to make things lighter.
From a web developer’s point of view, PWAs has the following benefits:
- PWAs help to provide maximum user experience with minimum development costs and minimum effort
- PWAs do not require complex installation processes like that of web apps
- Call to action (CTAs) buttons to download PWAs can be built into the browsers
- Accessibility from multiple devices and varied screen sizes without much change in the data and settings reduces the need for technical support
- With the use of HTTPS, PWAs can offer better data security and lower risks
- Compatibility with blue Web Bluetooth technology gives better security capabillities
However, if you don’t want to go for PWAs, there is always the option of creating a great native mobile app builder. With this platform, you can deliver the same level of personalized elements and enhanced customer experience for the mCommerce fans.
Motion UI design
Experiments on the user interface to make it more appealing to the customers has always been an interesting area for web developers in the mCommerce field. Motion UI design is emerging to be one of the trendsetters in mCommerce future. It creates an intuitive interface that guides users, telling them what to do and where to focus on the page.
For example, loading animation informs the customers that the action that they initiated is in progress and that the app is working removing the doubts from the user’s mind. Another major UI feature that may enhance the app is the use of transition animation that can give a positive impression in the customer’s mind.
Motion design for apps can not only improve user experience but also make the users swoon over your app movements. It certainly gives your app an edge over the competitors by showcasing your innovativeness.
Most importantly, users of mobile applications are likely to look out for enhanced security features against cybersecurity breaches. Solutions including improved versions of two-way authentication and fingerprint scanning. This will gain momentum in the development of mCommerce apps for iOS or Android as always.
Therefore, technology stakeholders will have to perform a vulnerability assessment. It is advised to stay up to date with the latest technologies, stipulations, and technical solutions. Follow the latest trends from the big companies and the entire IT sector to adapt yourself to the best and most suitable solutions. Always keep a check on the third-party solutions, check the dependencies and possible data leaks.
In order to protect the user data, always enable biometric authentication to the apps that you develop. Additionally, compilers can secure the app from attempts to intercept data from the compiled source code. Send out patch updates and update the libraries to their newest versions in order to reinforce the app security.
Probably, you can restrict access by adding another layer of verification in addition to usernames and passwords in order to step up the web-development solutions according to these changes in mobile trends.
According to an Oracle survey, 80% of businesses said they currently use or are planning to use chatbots by 2020.
Mainstreaming of AI-driven chatbots are ensuring the prompt handling of customer queries. This has improved the relationship between mCommerce store owners and customers. But the flip side is the expectations from customers are also increasing and the web developer community will have to step up to cater to the growing needs of mCommerce. The innovative solutions towards which the web developer community must look at include:
- Providing integrated and automatic customer support in the bot itself
- Predicting what customers will need or want to buy based on past purchase history
- Reactive upselling approach outside of email
The changing winds of mobile technologies have resulted in the emergence of easy to use web development solutions in web apps, plugins, and integrations. Next in the series would be process customization that can capacitate customers to create their own tool with pre-built APIs, SDKs, and no-code app builders.
Organizations demand advanced strategies to conquer the mobile app market and are ready to welcome the latest technologies for the same. At the same time, these new and cutting-edge technologies also render features and functionalities such as impeccable navigation and aesthetically viable UI designs.
Therefore, it is imperative that people interested in web development solutions should catch-up with future trends in mCommerce.