1. Mobile App Marketing

Push Notifications with Firebase Cloud Messaging

If your users are fond of your app, they will want to keep knowing the latest updates about your app. They’d love to know what’s new – if there are any offers and discounts, or a big sale happening. Whatever may be the cause, one thing is clear – sending relevant notifications to your users is a great way to keep them engaged in your app. Check out how you can send push notifications using Appmaker dashboard.

In this blog, we will see how this is possible with Firebase and what is the way to send a push notification to your users.

Firebase Cloud Messaging

Animated image representing Firebase Cloud Messaging

Push notification can be sent to your users using Firebase Cloud Messaging. The best part of sending push notifications through Firebase is that you can completely control your push and send it to your target audience.

Create a Push notification

Let’s see how to send simple push notification –

Step 1 – Go to Cloud Messaging in Firebase and click on New Notification

Image showing how to create a new notification using Firebase Cloud Messaging
New notification using Firebase Cloud Messaging

Step 2 – Considering you want to send a notification to your customers about the next big sale that you don’t want them to miss, type in your message in the notification text as shown below –

Image showing how to create content using Firebase Cloud Messaging
Create content for your notification

Throw in an image too if you feel that it will create an impact on your users. Adding an image is optional though. On the right side of your screen, you can preview how the notification will look on your mobile screen for both Android and iOS users. Once sure of your text, click on Next.

Step 3 – This is an extremely efficient step if you want to send the notification to only a targeted audience. Not everybody likes to clog their notification bar with information that is totally irrelevant to them. Create your targeted audience with this step and define the parameters.

Image showing how to create a target audience
Create your target audience

Step 4 – Schedule a timing for the notification to be sent. It will fire on its own at the decided time or you can send it right away.

Image showing how to schedule a time to send the notification
Schedule a time to send the notification

Step 5 – Define a goal metric as your conversion event to determine the results of your push notification. However, it’s optional.

Image showing how to define the conversion events
Define the conversion events

To get a final read-down of your notification click on Review. Click on Publish if you are sure to send it right now.

You can track the number of sends, opens, and conversions through your notification as shown below,

Image showing the track page of your users' response to the notification
Track your users’ response to the notification

That’s it, you are all set to reach your customers more effectively. Hope this blog helps you get an idea about Firebase Cloud Messaging and makes it easy for you to setup Push Notification using Google Firebase on your app.

Here is a video for you!

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