In fact, Amazon has 200 million unique monthly customers who choose to shop there over anywhere else.
According to them, small and medium-sized businesses sold nearly 4,000 items per minute in 2019. Provided these statistics, all sellers should seriously contemplate putting their wares on the Amazon eCommerce website.
It’s a highly tempting sales channel for online entrepreneurs. However, the results that each store obtains are determined by a multitude of circumstances, and what performs for one seller may not work for another. We’ll discuss the advantages and disadvantages of Amazon sellers, as well as why selling through your own app is preferable to selling on Amazon.
.Selling from your own website
The idea of starting a business from the bottom up and succeeding has become a reality as it has gotten easier to construct websites with platforms like WordPress and then convert them into WordPress apps.
Many firms avoid working with third-party sellers in order to reach their clients, preferring instead to be the driver of their own car.
Starting a business from the ground up is the greatest option for people who desire complete control over their business and avoid the difficulties of dealing with third-party moderators.
Go over the following points about beginning an eCommerce business and make an informed decision after learning about all of the important factors and being prepared for them.
Total control and adaptability
The power of owning and operating your own company is unique. Having your own eCommerce store also means you have complete control over your brand assets, design, navigation, presentation, product listing, and other aspects of your business.
You also have the option to run promotional offers, campaigns, and other campaigns of your choosing. This gives you control and gives you the ability to make executive business decisions without fear of interference.
Consumer data is simple to obtain
You gain immediate access to a massive database when users explore your platform and channels, such as your website, app, social media, and so on. You may monitor client activity, session time spent on various platforms and pages, the most popular categories, the point of abandonment, and much more.
These data and insights may be utilized to create new marketing campaigns, send effective emails, communicate with customers, up-sell and cross-sell products, develop brands, and make data-driven business choices.
Possibilities for better branding
Every dollar you spend on your platform contributes to the expansion of your business and benefits you in the long term. As a result, opening an online store can help you improve your branding, internal growth, and business expansion, among other things.
You can also work gradually to enhance your SEO statistics, app store rankings, internet accessibility, and other metrics, with the goal of eventually establishing a distinct brand name and identity that is independent of and unaffected by any other brand.
Amazon eCommerce website
Many businesses rely entirely on large eCommerce platforms such as Amazon, eBay, and others for sales and earnings. This is due to a lack of resources and infrastructure to sell things online and transport them to clients all over the world. As a result, they become affiliates and sellers.
Some businesses, on the other hand, might choose to sell on these platforms despite creating a smart infrastructure capable of online sale and purchase. This is due to the fact that various eCommerce platforms increase sales and exposure.
Is Amazon profitable?
The “one size fits all” approach, on the other hand, does not work here. Each company is distinct and must be regarded as such. If you are well-informed, you can base your decision on a variety of variables.
Pros:
- More revenue and exposure are generated via ecommerce platforms.
- Third-party selling is a cost-effective and frictionless choice thanks to the ready-to-use web infrastructure and order processing capabilities.
- Amazon, for example, has a sizable business community. Here, sellers can network with other vendors, get answers to their questions, and learn from industry professionals.
Cons:
- There is no control over the merchandising.
- Prospects for business-consumer relationships are bleak.
- Consumer data that isn’t correct
- On-site rivalry is fierce
- Cuts and losses in the budget
Mobile app for Shopify store
The idea of starting a business from the bottom up and succeeding has become a reality as it has gotten easier to build websites with platforms like WordPress and then convert them into eCommerce apps or Shopify Store Apps.
Appmaker is a Shopify mobile app builder that’s simple to use. It can build a mobile app that works in tandem with your Shopify business, boosting customer retention, loyalty, and lifetime value.
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