How to boost your eCommerce sales with push notifications this Black Friday

Are you seeking for novel approaches to boost sales over the weekend of Black Friday and Cyber Monday? There is a tonne of excellent new data on the best strategies for maximizing the cyber weekend, but most of it boils down to one piece of advice: make sure your messaging sticks out. Push notifications for mobile apps are a fantastic way to stand out from the crowd.

We’ll talk about using push notifications to increase sales on Black Friday and Cyber Monday.

What are push notifications for mobile devices?

On a mobile device, push notifications to appear as messages. It’s not necessary for the user to have the app open or to be holding their phone for you to send them at any time. Because of this, even when customers aren’t actively looking for bargains, they are the quickest way to contact them. Additionally, they are the most efficient means of conveying urgent and timely messages that might motivate your users to take action.

Check out our blog post, “Why the Push Notification is sweeping eCommerce by storm,” for more information about push notifications.

Why campaigns using SMS and email are insufficient?

In a world where mobile devices rule, messaging is more important than ever. The most common form of communication is this.

Customers are always being barraged with offers and marketing material, particularly during the holiday rush. There are discounts between 25% and 70%. A recent study estimates that e-commerce businesses will send 95 million emails on Thanksgiving, 106 million emails on Cyber Monday, and 116.5 million emails on Black Friday in 2021. Your message could easily be drowned out by all the noise.

Customers still need to open your text and make purchases on your mobile site, despite the fact that SMS and email marketing have previously been shown to be successful. Check-out rates (3%), as well as retention rates, are poor due to eCommerce’s desktop-centric design.

With just one click, you can easily connect with your consumer via mobile push notifications where they are most likely to engage and make a purchase.

What push notifications are the most lucrative?

There is no restriction on the number of messages you can send your customers via push notifications because they are free; just be careful not to bombard them in an effort to get their attention. When you do send a notification, it ought to be relevant to your audience.

How can you begin using personalization?

51% of consumers, according to a Salesforce survey, expect businesses to foresee their requirements and make useful product recommendations before they even get in touch with them.

The biggest sale of the year is more appropriate for this figure. Customers are no longer impressed by simply hearing their names in communications. What can you do, then, to win their favor? utilizing direct marketing.

The first step in adding personalization to your mobile app is as follows:

Subdivide your audience.

You can offer communications that appear to be highly individualized and personalized for each consumer by using segmentation to better understand your customers’ needs. You can then communicate with the appropriate person at the appropriate time and in the appropriate context.

Gather and examine data.

The most important aspect of developing campaigns that produce outcomes is data. Finding trends and predicting client behavior becomes easier the more data you have. These assist you in developing data-backed campaign strategies that work. Additionally, this helps when A/B tests your advertising.

Customize brand interactions

Personal suggestions and limited-time offers are excellent examples of personalized qualities that greatly influence your user. You can only do this if you have reliable segmentation and data analysis systems in place. With the use of personalized homepages and tabs like “Frequently Bought Together,” large corporations like Amazon have advanced this concept of “predictive personalization.”

Customize brand interactions

Make triggered campaigns automatic

Campaigns that are triggered are action-based, event-based campaigns. They reach out to customers who have already expressed interest in your business, which increases the likelihood that they will convert. These could take the shape of welcome emails, browse abandonment, and cart abandonment.

Push notifications for BFCM

It’s time to use push notifications this weekend now that you know how to use them. Using push notifications to increase results and sales at various stages of the sale can be done as follows:

Before Black Friday

By showcasing highly rated products, creating individualized messaging, and enabling quick checkout, this phase aims to win over the customer’s trust. It also involves generating some talk about your company and your offers.

Before Black Friday, you should send the following push notifications:

App-only discounts
Sneak preview deals
A timer for savings
Price decrease warnings

During the cyber weekend

During this stage, you must promote your services and deals and instill a sense of urgency. Additionally, this is the time when you’ll make the majority of your money.

During Black Friday, push notifications are helpful because:

Retargeting clients (Abandoned carts, back in stock)
Provide reminders
Quick Sales
Last-minute reminders
Cross-selling

After the holiday sales are over

You can concentrate on relationship management and customer retention during this stage. You must guarantee that your customers enjoyed the event and are happy with their purchases.

Following Black Friday, you should provide the following push notifications: