2018 M-Commerce Checklist

Thinking to move ahead with converting your E-commerce business to M-commerce? You’ll be hearing all about the necessity of having a mobile app. Before you jump to a conclusion, let’s check out what your users expect from a mobile app.

A mobile app without these points? Oh, No…

Super speed(Fast & Reliable):

This is the first reason why you need an app for your website.  slow like a snail, websites take time to load. Apps have caching property and this makes apps faster and hence reliable.

 

NoAccount checkout(guest Checkout):

Shoppers will not be always in a mood to fill up the registration and login forms. Hence forcing users to log in just before the checkout is not a good idea as it increases cart abandonment. A  guest checkout will do in such a situation.

A wishlist for future purchase(Purchase later options):

Whenever I shop I always come across a product which I badly want, But not necessarily urgent., this happens to all. Take advantage of your customer by implementing a wishlist, this is a message for your customer like-” Don’t you worry, come back after sometimes, this product is here now and then”.

Appmaker.xyz Chechlist
M-commerce Checklist

Adding a wishlist has its role in increasing the user engagement. You cannot exclude this one.

 

Autofill forms(Information Lookup): 

Save your customers from boring form filling steps. With autofill forms, Users will have to fill the forms only at once. With the information lookups, there won’t be a second time where users will have to fill out the forms.

 

Chat Interface:

Mail inquiries and calls are outdated,  Go online by enabling chats. and help the customers with queries and doubts regarding your app.

Rating and reviews:

Shoppers take ratings and reviews into account before buying a product. Moreover, letting the users share their experience of using the product lets you know what properties and feature if the product should be altered.

 

Payments Gateways:

 The app should support the payment gateways just as in your website. Adding multiple payment methods will ease the transaction process for users.

 

Multi-language support:

If planning to extend the business in future, multilanguage support will be an advantage.  Connect with customers worldwide!

 

Promotion Widgets: 

Promotional offers and discounts can be showcased within the In-App pages. Adding banners and scrollers to the app should be possible.

 

Retargeting Adds:

  With the users search data one can post ads in the user’s various social platforms and engage the user back into the app.

 

Sorting and filters:

Let the users drill down to the product they search for.  Enabling this option will help customers find their desired products.

 

Android and Ios apps:

While transforming from E-commerce to M-Commerce target both the Apple and Android users. The android users alone all over the world is about 2 billion users, which says that There is no M-commerce without Android phones.

 

Push Notification:

Notifications and messages are to be sent to the users to re-engage users with the app.

Curious to know more about M-commerce before taking a leap into it.

Here download the free Ebook on Insider’s Secret to Mastering M-commerce!

 

 

[Case Study] Thinking Beyond Blogs For Your Marketing Strategy

Content marketing, is the go-to solution, for any company looking to generate more leads and building a brand.

We too considered this option but found it unfeasible.

  • Firstly, there are already many authority contents in our domain. Competing with them is unpractical. And if at all we manage to do that, it would take at least one year (most optimistic estimate) to start ranking well on search.
  • Secondly, we are an all tech team. Creating this blog would take away a lot of our time.   

We did more thinking. Around this same time, we were also working on a side project, building a tool to convert any website into a desktop application. And then the idea struck! Why don’t we use this tool to build our brand? And thus Web2Desk was born!

This solution was so well fitting our small tech team! It doubled our website traffic, increased our Alexa ranking by 800k and won us backlinks from big-time websites like Lifehacker and Product Hunt and other authority blogs from across the world. And all of this within a span of 4 days, with two days work effort!

Alexa rank of Appmaker.xyz 30 days after Web2Desk launch

Appmaker.xyz Alexa rank case study

How did we do it? Read on!

Finding a pain point, that can be solved quickly

The idea of Web2Desk was born out of problems we faced in our everyday work. We all use a number of web applications everyday. And with a tons of tabs open in your browser, it is really difficult to find that one tab you want right now! It kills your workflow. And not to mention all the distractions from opening all those unwanted tabs. Thus, we needed this tool to increase our productivity.

The initial validation

The product was surely useful to us as well as to the people in our local startup community. We then did some research to see if there was some tool like this already available. There was Fluid. But –

  1. It was only available for Mac users.  
  2. Did not work for all websites.
  3. It cost five dollars.
  4. It was built 10 years ago and there have been no updates since.

This gave us more confidence to move forward.

Shipping the minimal viable product

We did not go into building the perfect product. We wanted to build a tool that just serves the purpose. Why?

  • Building the perfect product requires a lot of time, and all that time is a waste, if people don’t actually find it useful.
  • Releasing the basic product first, got a lot of user feedback. Thus we could fix things on the go and add features that are actually useful to people.

Thus it took us just two days to build this product.

Yes done and shipped in two days!

Designing the landing page

Our next challenge was designing the landing page. We looked at many existing templates, but we went on to design one that would exactly serve our purpose.

The idea behind the design was to reduce the friction in the process of making the desktop app. So we kept everything minimal and straight to point. The landing page thus had three parts –

  1. The signup part – For creating the desktop app, users just had to enter the website URL, the app name, and their email id. We knew an upload icon option would create a lot of friction in the process. We thus used Clearbit API to get the default icon for any website. However, there is also an option to upload icon, if the user wants a logo of their preference.

Web2desk

2. Direct download for popular apps – We also listed popular apps like Whatsapp, Product Hunt, Intercom etc which could be downloaded directly without even entering the website URL or email id. These apps were chosen to cater to the product hunt community, as they were our highest source of traffic.

Desktop App convert

3. The features part – We listed the features of our product, along with a short description. This was more to get some keywords rolling – so as to increase SEO. We also inserted GIFs that explained the description -thus increasing the UX.

Windows Linux and mac desktop app get

The Product Hunt Launch

Product hunt was our main marketing platform. Web2Desk was the product of the day as well as the product of the week. It was also featured in the Product Hunt newsletter. Here are some product hunt hacks that we used

  • Time of posting – It was around 11pm, when we made the launch on product hunt. This could not get us much visibility. So, we emailed the community manager about it. He liked our product and scheduled it for the next day. However, the ideal time for launching, recommended by Product Hunt is 9am.
  • Product thumbnail – We used a GIF which fully illustrated the functionality and USP of the product.

Web2Desk on Product Hunt

 

  • Using emojis – We used a lot of emojis in our content instead of just plain text. This made it more scannable and easy to understand. (See on Product Hunt)
  • The Description –  We wrote down a very personal description – we introduced ourselves and told the story of how we got to building the product. We also asked for feedback in the description.
  • Replying to comments -We were active throughout the time after the launch and were very prompt in replying to the comments. This got us more engagement and helped us stay on top of the Product Hunt feed.
  • Using the right tags – We used the right tags so as to get maximum reach. The tags we used were Mac, Linux, Windows, productivity and tech.
  • Around the web section – We listed the top websites that featured us in around the web section of the product page.
  • Using screenshots – We didn’t spend much time on making product explanatory videos. We instead added screenshots from our website, which worked perfectly.

Other marketing techniques we used –

  • We emailed our existing customers about this new product launch.
  • We shared it in our local product hunt and startup community.
  • We added a Product Hunt banner on top of our landing page.
  • Posted on Hacker news although it didn’t get us much traffic.
  • We embedded social share buttons on the download app page. This enabled the users to share seamlessly, right after they have experienced the product.

Linux Desktop apps

Ultimately it is the mere usefulness of this product that won us this popularity. There were 4000 apps created within the first 96 hours. We also got featured by authority blogs from across the world (including Lifehacker) and got mentioned in a lot of tweets.

Check us on Twitter

Key Takeaways from this experiment –

  • Building free tools is a great way to gain organic traffic within a short period of time, thus boosting your brand and lead generation.
  • It’s also fun and refreshing for the team to work on something new and innovative.

Create free desktop apps! Go to Web2desk.

Appmaker.xyz is a tool for WordPress/WooCommerce store owners to convert their websites to Native Mobile apps in just 5 minutes for a small monthly fee. Our clients range from E-commerce store owners, Agencies, Freelancers and even mobile app developers! Enrol to 15-day free trial using this link!

11 Valid Reasons why you need an app for your E-commerce store

 In 2018 the growth of global E-commerce has reached around $2.7 trillion and it is expected to hit $4.5 trillion by 2021, E-commerce has become the universal bright spot for all retailers. There is significant growth in the usage of E-commerce stores worldwide and it has proven that it is the future of trading. For an E-commerce business to be successful there are some factors which should be met and an inevitable factor is Consumer experience. If you are an E-commerce store owner then it is the peak time to convert website to mobile app.

Let’s speak some figures

In India, the Internet penetration at the year 2007 was 4% and it has increased to 24.23% by 2017and according to Statista,  India will have  635.8 million internet users by 2021 and by 2030 half the world’s population will be online, which is quite a good figure.

While taking internet users into account the records say that the mobile internet users will hit 80% out of the whole internet users worldwide. Users prefer smartphones over the desktop and the reasons are immense. The number of smartphone users will be near 2.87 billion by 2020 according to statista research.  Wondering on what the mobile users spend time while using mobile devices? above all, the studies say that the 90% of the mobile users spend time on apps.

 It is estimated that E-commercial sites are most among the browsed websites. Gradually the websites are being taken over by mobile applications. Mobile applications exhibit a lot of advantages and this attracts more people to use mobile applications.

A mobile application for your E-commerce website is necessary in all aspects in order to provide excellent customer service.

Let me list out some of the core advantages of mobile applications over websites which increases the customer experience.

#1. Yes, Speed matters

Consumers switch among websites while browsing, and the main reason for this is the websites are slow since the datum has to be retrieved from the servers. And this problem is exceptionally handled by mobile applications by caching the data within the device.

#2. User-centric personalization

Mobile applications let users set their preferences. Based on the interest, location, recent activity, and even culture, personalization can be done. This incredibly increases the user experience.

#3. Push notifications

Notify the users about new offers, upgrades, products using push notification. It is a most effective way to communicate with your consumer and thus making them use the application for a longer period.

#4. Bonus features

There are several features of a mobile phone or tablet which can be utilized by the application, such as the GPS, camera, microphone, accelerometer, contacts etc, which can be effectively used for excellent customer experience.

#5. Your app, your design

Designing your application independent of browser or the native device is an added advantage over websites. Advanced gestures such as tap, drag, hold, swipe, pitch and lot more can be made into use. These features help you to promote your sales in a very massive amount. Yes, the layout and even color of your application are up to you and you could easily switch to new looks.

#6. Branding becomes better

Mobile applications play a key role in attaining brand recognition for your business. This might sound silly but it actually works, that is every time the users open their mobile phones your application icon is been seen while the user is searching for applications. The users encounter the application which is there in their device and this is a branding opportunity for your business.

#7. Increased conversion rate

E-commerce app conversation rates are three times higher compared to websites. The reasons include high-quality UX and even simple navigation, as a result, the probability for a user to buy a product is higher while using a mobile application rather than a website.

#8. Lowest cart abandonment

Researches have made it clear that about 69.23% of online shopping done on desktop sites are incomplete and this rate is even more in mobile sites. A significant reduction in cart abandonment can be achieved in mobile application due to the simpler check out, payment and shipping process.

#9. Better SEO

In addition to your e-commerce website, an app could improvise the SEO rate. This is done by app indexing and this results in doubling the SEO ranking. Both Apple and Google provide app indexing

#10. Shoppers love app

Estimated time that smartphone users spend for browsing is around 10%, including the time spent on E-commerce websites. Whereas the same users spend an extra 10% of the time in e-commerce applications. Users make frequent visits to your E-store through apps and the push notifications play an important role in this. According to Learnwoo Users tend to spend more time and engage themselves in applications rather than mobile or desktop sites.

The steps in building a successful E-store is not an easy task. Achieving your business goals are always one step ahead if you have a mobile application besides the website. To enhance the customer experience while they visit your E-commerce store, mobile applications play a vital role. Better Customer  experience implies better business. Remember building an app for your E-commerce store always results in productivity and cost reduction.

Bonus Tip: E-commerce App development partner

Entrusting professionals for creating mobile is a wise pick. What if these professionals let you design your app and manage it all by yourself, that too without any coding skills. Appmaker lets you create an app for your woocommerce website which requires absolutely zero technical skills. To create your mobile app in three minutes join our 15 days free trial- No credit required!