How To Guide Shopify Holidays 2025: How Ecommerce Brands are using Mobile Apps to Win BFCM 2025 BFCM is no longer a 48-hour sales event. It’s a multi-quarter race, and mobile apps have become the most decisive competitive advantage in that race. In 2025, brands won’t win BFCM because they shout louder. They’ll win because they convert faster, retain better, and re-engage cheaper, something only apps can deliver. BFCM Has Officially Become […] Written by Mehul Singh November 20, 2025November 20, 2025