8 Best Online Stock Clearance Ideas For Your E-Store

Inventory management is a nightmare when  ‘Excess stock ‘ shows up. The excess stocks eat up your inventory space and fill up your mind with worries. Don’t worry- Even the most successful online stores suffer the same problem.

Inventory clearance for E-Commerce / WooCommerce store

 

Stores experience the problem with excess products normally when it is the end of the year or season. This is mainly because of the demand for the product reduces as new products arrive. You probably think that someone is coming to buy all those products sometime…

 

…but this ain’t is happening. You need to take immediate action if you find the store is getting filled up with Surplus.

 

Because excess products can cause you,

  • No return over the capital that you invested.
  • Need for more space.
  • Stock either becomes obsolete or expires.
  • Surplus effects in the future investment of your store.

 

The first solution that rises up in your mind is Stock clearance. And what with that? It isn’t easy as you thought. Right?

Stock Clearance for E-Commerce / WooCommerce store

Excess Stock can directly affect your business. As time and trend change, people easily get turned away from old commodities. Apart from the negative side lets see how you can smoothen this situation.

 

#1: The New look

Engaging the users with your store is the first thing that you should take care of if you plan an inventory clearance. Invoking curiosity among the users is the best solution to make users visit your online app or website.

Makeover for WooCommerce/ Ecommerce store

A changeover for your WooCommerce store can bring in a lot of attention and new customers.

Start with a new stunning WooCommerce store theme. Just like redecorating your home interior, replace all the In-app contents and include as many as banners and sliders to your home page. Move and change everything that is necessary to bring a totally new and cool look.

 

#2: Upload a new product picture:

Many of us don’t give much importance for the picture of the product which is to be uploaded in the E-Commerce/WooCommerce app or website.

Product picture for WooCommerce / Ecommerce app

Upload a high-quality image and take the photos from all the angle so that the user gets to preview the product easily.

 

#3: Better Deals

Discounts are the one thing that is loved most by the users and a traditional method applied for stock clearance.

There are various discount tactics, but not all will be suitable for stock clearance.

Better deal ideas for WooCommerce/ E Commerce store

 

A flash sale: Offers for ‘Limited time period‘  is very effective for stock clearance. An urgency will arise among the shoppers to buy the product which has offers, especially under timestamp condition.Limited sale idea for WooCommerce / E-commerce Store Notify the users about the sale which is yet to come. Here you can use push notifications and Emails to capture users attention.

 

Even after sending the Emails and push notification in advance, there are chances for the users to miss out the sale.

To avoid this and to increase user engagement, You can send them messages to ask them whether they should be reminded about the upcoming sale.

If the shoppers are interested in the product, the probability for them to hit the ‘ Notify‘ button is high.

 

  • ‘Buy more, get more’ is an even better offer which can help you move excess products from the E-Store. Give a discount or coupon for the shoppers when they make a quality purchase.

 

..For example when a shopper makes a purchase of 3 T-shirts and if it comes under a conditional discount, you can either charge only for 2 t-shirts or give one additional T-shirt free.

 

Remember, Running frequent offers may change the users perspective to the products quality and this may end up hurting your business. Show up some discounts during special occasions like festivals or holidays.

 

#4: Convey the products demand

One reason for shoppers buying multiples of the same product is people easily get tempted to buy a product when it is either scarce or of high in demand. Put a banner  ‘limited stock only ‘ and see the miracle.

Indeed, Slowing moving products can be made more popular with this method.

 

#5: Grouping the products

Grouping the products is another tactic which can be used to sell the surplus products. While grouping the products, remember that the grouped products make sense.

For example, If you are selling cycle parts, grouping 3 cycle light won’t make many sales as people who buy 3 cycle lights are rare. Instead, you can make a group which includes a cycle light, A cycle horn, and a cycle basket.

..and last but not the least, give a discount for this combo pack.

Yaas! I would buy this pack.

Product grouping for stock clearance

This doesn’t mean that you shouldn’t sell bundles of the same product. Actually, this works even better for many products.

Consider selling 3 T-shirts in 3 different shade. Aye, that is an attractive bundle when it comes with discounts.

 

#6: Incentives and Freebies works in every era

Not all surplus products can be sold out using the above ideas. Waiting for someone to come purchase these products is not a good idea. Instead, you can give away such products which have very less scope to be sold.

To determine to whom you should give away the freebies, Set a  purchase condition.

For example, Make the free offer available only when the shopper purchases a set of products. Like, you can give away a jar when the user has purchased a set of crockeries.

 

You will only be looking for additional methods if all the above-mentioned idea is not suitable. There are two options during such a situation.

 

#7: Donate and gain tax benefits

stock clearance ideas for Ecommerce / WooCommerce store

If all the above plans don’t work donating is the next best option for you. You can donate the surplus products to charitable organizations. This can help you get tax privileges for your business.

 

#8: Return or exchange

See whether the product supplier can accept a return or exchange for the slow-selling commodity. This is possible if the product package is undamaged and packed. Moreover, if you are a potential customer of the supplier he would accept deals from you as a part of customer retention.

 

Conclusion

Managing surplus products are always a burden for a store owner. but with the above-mentioned methods, you can resolve this problem easily.

Put forward better deals and offers to the shoppers and this will turn in more customers. But before diving into a stock clearing, the inventory has to be analyzed and all the sales data has to be recorded.

Monitoring the best selling and worst selling product can help you understand which item should not be purchased for your store. This can help decrease surplus products.

7 (Cool) Ways To Spook Up Your WooCommerce Store For Halloween

Halloween ideas for WooCommerce store

 

How does your WooCommerce store welcome Halloween?

Halloween 2k18 is closer. One of the best time in the year to bring an overall change in the look of your WooCommerce store. People love trick or treat, JAck-O’Landtern, candy bags and ‘HALLOWEEN OFFERS‘.

 

Halloween ideas for WooCommerce store

 

Try out everything that pops up in your mind. You dress up weird, why not your Store?

 

Bring in Halloween based marketing and an outlook for WooCommerce can be the first effective method to break the ice. Let your WooCommerce store be the candy bag for the users.

 

Let’s see what more can be done to make the full usefulness of Halloween.

 

How about “Pumpkinizing” your WooCommerce web and In-App page

 

Halloween Store Ideas for WooCommerce Store

 

A costume makeover is just perfect for your WooCommerce store when Halloween is nearing.

This brings an effect of silently screaming…

…” Hey! well, we sell all the Halloween products”.

Change the entire store theme to a ghosty look – Including some cobwebs, spiders, skeletons and pumpkin ghosts can do even better.

Like being creativity? then Halloween is the best chance which you can use to bring out and experiment them.

Be creative while giving a title for the product and giving the images.

 

Halloween special product page

 

A Halloween special page for both your WooCommerce website and store is always inevitable. It can bring in more customers and do a great part in enhancing the business. This is because users browse for Halloween special offers.

 

Moreover creating one landing page for Halloween don’t hurt your business nor eat your time.

Halloween product ideas for WooCommerce stores

 

Showoff latest Halloween products and trends in here. Make it clear that the page is entirely for Halloween products. And this can be shown through the titles and description and pictures that you add to your Web and In-App.

 

Halloween ideas for WooCommerce store

 

Don’t forget to optimize your pages by giving titles and Meta-Description which includes the keywords ( Probably words including Halloween and related words).

Decorate your Web and InApp page with the following,

 

Banners and sliders:

 

Banners are eye catchy, create one or two banners for each pages representing Halloween. Promotions and discounts regarding Halloween can be displayed here and go for deep linking.
Halloween ideas for WooCommerce store, Happy Halloween
Include sliders into your mobile apps and showcase some Halloween special product in those.

Quiz and win:

Halloween Quiz idea for WooCommerce store

The best way to acquire new customers is to introduce a quiz. Relate the quiz questions with the subject Halloween and choose a winner at the end of the process.

 

This can be more interesting for the shoppers and a way to show our store’s loyalty.

 

Halloween gift cards:

Halloween Gift Cards for WooCommerce store

Make sure you announce the Halloween special deals and offers 2-3 week ahead of Halloween. Let the users be aware of the gift card and Halloween deals that you are going to sprinkle.

 

Pro tips:

Treat your regular customers special. Reward them with a gift card which normally includes discounts, free shipping, surprise gift. This is an excellent method to start with promotions.

 

Include Social Media:

 

At this age what is more fun than posting crazy photos and videos in social media?

Line up your employees in spooky costumes and make a crazy video, so that you can share it on social media or make your users post their pics in costume.

 

Bringing transparency always grabs peoples attention and attention drives sales.

 

Wrap it all

People exchange small gifts during the days of Halloween – “Wrapped in cute ghosty covers“.

Halloween gift cover ideas for WooCommerce store

Design several packs for the products and combine a set of products which are similar and offer a nice deal for your customers.

Consider this example.

People who want to buy a mobile phone from your store is likely to buy a headphone or phone case.

Why not place an attractive deal by providing a combo pack of all the three!

 

Summing it up

Halloween is so close. It is the peak time to bring a change over for your WooCommerce store. Start the marketing campaign and put up the Halloween banners for your E-store.

Don’t forget to include Halloween special products. Do SEO so that your products and pages rank up. Including a quiz and win program helps you engage more users with your E-Store

Customize push notification for Halloween and notify the end-users with the Halloween special products and offers. Sending the right amount of push notifications has the ability to engage the uses.

Bring the sales on track on this Halloween with our M-Commerce Free Evo

 

 

7 Effective Ways To Engage Users With Your Mobile App

Increase user engagement in apps

 

Two months before When I suddenly got a thought of “getting fit” I surfed along the internet and discovered there are many apps serving the same purpose. I took a tour through the reviews and ratings before I clung to an app and downloaded it. The first day I opened the app and so did the following 3 to 4 days.

 

As the usual case the interest to ‘get fit’ got faded and less served the purpose of the app. Not even bothered to update it and eventually ended up not using the app. The days passed and there comes the issue with the phone space and finally, I uninstalled the same fitness app which I was so eager to download.

 

“Install the app”- This though comes easier than “Update the app”.  Yes, I agree that making the users download is not easy. But what comes after that is even difficult.

 

What your app really serves is really gonna matter after the installation of the app. You can see a fashion in what apps are downloaded by the users. Competition is always one step ahead. Give reasons for users why they should use the app and why keep it even when they are running out of space.

 

Let’s keep your app out of these

 

#1 letting it crash:

You put all the effort in marketing the app and when it comes to the performance, let them not say – “The app crashed”. Therefore, instead of putting them in a” hey test my app” situation, test the app before launching.

 

#2 Slow as snail:

Speed is the first reason why people choose apps over websites. Make sure that your app never lets this ideology down. Believe me, performance stands up on the ladder. Don’t mess it up.

 

#3 Filled up with ads:

Adding Ads are the normal scenario and a better way to add up the revenue. I wouldn’t say to cut all of it, But it could turn into an annoying experience for the users. Moreover, they pull down the speed of the app and this could be a reason for the users to uninstall your app.

 

#4 Similar apps (That too free!!):

While launching an app, competitions can be there and it will be even more challenging when some other app serves the same purpose and with free of cost. I know, that’s hurting. This free app has the potential to make you lose all your customer.

 

To dilute the seriousness of the situation, you can bring in more offers and temporarily compromise in price to drive more customers.

 

#5 Forcing to signup/login:

Signups are not always necessary. It can entirely depend on the purpose of the app. There exist apps which do not require any kind of logins, but still forces the users to signup.

This is one reason for people uninstalling the app. Even if the signups are necessary for your app, give them a choice at the beginning.

 

Placing your app in the user’s priority list

 

#1: The bang entry

Trying to teach the users how to use the app is not what users expect when they first see a video or an introduction of a newly launched app. The onboarding should be something that reflects the value of the app.

You are having you’re first ever conversation with the users while onboarding the app. WIth no doubt, it should be appealing and friendly to the end-users. Since the first time user experience(FTUE) really matters, follow the latest trends to launch the app.

 

As said before, it normally includes a walkthrough within the app. Show them that you are launching something that they badly want or have been waiting for.

In order to achieve this, the app developers should focus on delivering much simpler and instinctive design and content.

 

#2: Concentrate on the performance of the app:

Increase user engagement in apps

 

All the issues which cause crashing should be properly evaluated and solved. The loading time should be minimal and give no excuse for the users to abandon the app.

The app should be tested thoroughly before you launch it. Afterall continues monitoring has to be done. Do not settle with what your app has currently. research and implement new ideas. Regular updates should be provided.

 

#3: Push Notifications :

Push notifications have the ability to increase the app retention by 20%. This is the case of a common push notification. The retention rate can even increase by 7 times if the notifications are personalized. Don’t get too excited to send push notifications.

 

The app users opt out from the app notification when they get frustrated due to continuous push notifications and messages they receive. Send the right amount of notifications at the right time and this could help you engage the users back with your app. You can gain a set of loyal customers by sending the right messages through the app.

And that’s what you are looking for!

 

#4: Is your app expensive? If yes, explain why.

A majority of the users prefer the cheapest and at the same time the app which delivers higher quality. There will be cases when your competitor is offering the exact product of yours and even with better features. To overcome this issue, you can bring down the price of the product or deliver a much worthier app.

Users browse for alternative apps serving the same purpose if they discover that the money they spend on an app does not worth it. Indirectly tell them why your app is costlier and be up to the point.

A proper research and studies about the competitors before you get into building the app will yield better results. Enhance your app with extra features than the competitor. This can increase customer acquisition and helps in better user engagement.

 

#5: “Your friend Ed has earned 10 points..”

Users have the tendency to know what the other users or their friends are doing with the app. Take advantage of this curiosity and send them messages or push notifications saying what their friends have gained from the app or how useful the app has turned out to be for them. This encourages the users to engage back with the app.

Use this wisely.

 

#6: Better rewards

Rewarding the customers can even be used for making the users download the app. The point is you can give rewards for any indirect need which requires customer participation because rewards always work for users. They can help you increase customer loyalty and increase customer engagement.

 

#7: Easy signups

I don’t like signups. Do you? People always try to avoid filling long forms. This could be because of either they don’t want to give away their details, or just because they are lazy to fill the forms.

Avoid signups if not necessary. In case if it cannot be avoided give chance to the users to decide whether to signup or not. In such cases, you can provide social login.

By providing this, for the users signing in will not be bothering and for app owners, social login is a better way to collect users data and it helps to provide personalized service.

 

 

After making the users download the app,  User engagement is the problem faced by the app owners. Performance of the app is so crucial. If that doesn’t crack then the users won’t give a second chance. Choose the best app builder and build your app with the latest feature set.

 

 

 

 

 

11 Best Strategies To Influence Users To Download Your Mobile App

In this era of apps, an app for your E-commerce business is essential. Once you identify the necessity of having an app, the next moment you start searching the best app builders and try to implement the latest innovational ideas on the app and finally you’ll build a mind blowing app. Soon or later after publishing the app, it is discovered that your app is not getting enough attention or downloads. All the effort that you have put in to build the app has become in vain. This is not that you want. Influencing the users to download the app is not easy. Even though there are some minor (but important enough to affect the app download count) points we don’t take into account while we are publishing an app to the app store.

Ente Book App build with Appmaker

Read on to learn more about the strategies to influence app downloads and sales.

 

#1: Marketing while developing

This is the best time to start announcing and letting the users get to know about your app. Give them hope that the app which is about to launch is something that they have been waiting for.

Take advantage of the meet-up groups and internet forums in order to make sure that the launch of your spp is known to all the targeted customers. Moreover, you’ll get valuable feedback and ideas to put it into practice.

 

#2: App store optimization (ASO)

If sending app download links is not just the way you want your app to be reached to a crowd, app store optimization is the first option which has to be considered. Discoverability comes before making the users download the app.

Main factors that effect ASO are

      • The title and the keywords: The title should carry a keyword which has the largest search traffic. Google keyword planner or ahref tool can help you with this. This is mainly to reach the targeted customers of your app. Changing the title often is not a good idea as you can see once your app gain popularity, it will be hard for the new users to discover the app.
  • App downloads: The download count of the app really means for this but at the same time this is not a factor which is completely on our control.

Pro tip: Include the app name or the best keyword to the package name.

#3: App name | App title

The title of your app is the first thing that you show off to the users, besides the name is the most important ranking factor which is taken into consideration. Hence you can spend some time to get it right. Including the prime keyword to the to the name are add-ons. Make sure it doesn’t look spammy. Even if the app has a name not related to the app content, you can give a subtitle like the below example.

 

#4: App Icon

The quality of your app really matters here. Rather than remembering app names people capture images. Create an app icon with high quality and of course, you can choose unique shapes for your app icon. App users should be able to identify the app just by seeing the app icon.

A symbol or a letter can be used as an app icon. Do not use long words as they are hard to fit in such a small space. Instead, you can use the first letter of the word, which is probably you store name, brand name.

Icon Color

While choosing app icon colors you can choose vibrant colors for your app. Choose a color which is suitable for most of the background color. Most of the apps are in blue color. Choose blue if you are okay competing with the top companies app.

A/B testing

Before submitting your app to the app store, create several variations of the app. In order to know how users are gonna react to the app, tools like UsabilityHub’s Five Second Test and Pickfu can be used.

 

#5: Uploading the app

Along with the app, you can upload the screenshots and video to the app store. Create a video in which the working, and usage of the app are properly depicted. Before installing the app, the users take a look at the app video and the screenshots.

App Description:

The app description is categorized as

  • Short description-A short preview field which can carry 80 characters.
  • Full description- This can include up to 4000 characters. Write the description using keywords. Do not stuff the keywords into the description because, its ‘Google’s Smart Algorithm’. Write a convincing and appealing description for your app which makes sense.

Screenshots:

Adding the screenshots to the app store page is necessary to achieve complete app store optimization. Upload all the screenshots that approved by Google and Apple.

Online tools such as AppLaunchpad can be used to generate the app’s screenshots. You can add texts to the screenshots and make it easy for users to understand.

#6: Reviews

Users rely on ratings and reviews of a mobile app before deciding to download it or not. Moreover, it is not in our control. The only thing which you can do here is asking the happy users to comment reviews. A positive review comes from a positive customer. Ask for them when they are in a Good Mood – Maybe after the customer winning a coupon or after purchasing a product from the app.

Sometimes people purchase fake reviews to increase the amount of buzz the app is receiving. This is not a good idea because this might cause to suspend the app entirely. You wouldn’t want to risk this. At the same time, organic reviews are more valuable to your business because you can learn from it and know the actual feedback what users think about the app.

 

#7: Revenue

In order to increase the sales/revenue through the app, here are few tips to consider:

Social media influencers:

Influencers are the best alliance which you can depend on while getting your products offshore.

Consumers seek a third party recommendation before they buy a product. And this is where you take advantage of. The loyal customers of the influencers have the potential to drive more customers to your app. Other than this, this will give a better social media exposure. Get tied up with the influencers within the same domain and increase your revenue just by appearing in their stories and recommendations.

User lifetime value ( ULV ):

The total net profit of an organization from any given customers is called the customer lifetime value (ULV). Maximise the user lifetime value (ULV)  to increase the app revenue.

  • Interactive Ads:

Present the ads like a game which requires the user’s participation. When users spend time in a joyful manner the chances to download your app is more.

  • Native Ads:

In native Ads, you can present the Ad content without interrupting the users. This is possible because the add adapts the layout and functionality of the website in which the add is displayed.

Implement growth haking techniques:

Using out of box marketing experiments in order to transform the business to the next level is called growth hacking. The main goal is to acquire more customers and increase the revenue.

Use Deep linking:

A uniform resource identifier(URI) is used to link to a specific location or page within a mobile app. Deep links to the app content are allowed in deferred deep linking, even when the app is not installed. There are many ways to do deep linking. Mails, notifications, Email, Social media, and SMS are used for sharing deep links to direct to the product page in the app.

 

#8: Country | Localisation

Regional success is also a factor which has to be considered. It can influence the ranking of the app. At the initial stages, it will have only a small significance but later on, it builds upon itself and creates a snowball effect. The localization appeals to native users in that particular country or region. There are plugins such as WPML which enables multi-language features in the app.

 

#9: Backlinks

Building backlinks to relevant pages can improve the ranking of your app. When an external website links to your app, a backlink for your app is created. There are free and as well as paid backlink submission sites. Ensure the link to your app is listed there.

pro-tip= Backlinks from Youtube Videos produce more effect in long-term.

#10: Social Proof

Social proofing helps to increase a visitor’s confidence in your app. The basic idea behind the social proofing is the normative social influence. For example, If you are searching for some page online and see a testimonial from an influencer whom you admire, we call it as social proofing. Get product review from your loyal customers and post them on your Youtube channel to build trust.

Also, a blog is an example of social proofing.

Users will conform to be liked or accepted by social influencers.

 

#11: Regular updates

Keep looking for new ideas which can be implemented in your app. Removing the errors and improving the performance of the app will help to achieve greater user experience. The usability of your app is dependent on the number of updates that you make. Minimum one update should be made per month.

Along with that don’t just sent push notifications once in a blue moon. It should be periodic and engaging to your target audience. Your app should be at the top of their mind when thinking of buying products online.

An app is the best approach to brand your business. Other than that apps have many advantages(Reduced cart abandonment, instant engagement with push notifications, faster checkout). Overall, making the customers download your app is as important as building the app with great features.

The initial stage of marketing to updating the apps regularly and steps in-between are crucial to increasing the discoverability as well as to increase app downloads/Making Sales via Mobile App.

 

If you read till here, You might be interested in our new E-book where we unveiled

successful apps and other growth hacks which worked for them in order to build their brand on mobile.

Official WooCommerce Android App in Beta

WooCommerce has Officially launched it’s Android App. The app is currently available in Beta. The App helps you with Managing Order updates and review of products( More features on the way!).

WooCommerce Android App in Beta

Verdict

The Official Android app which was in beta since July has not made a public version launch yet. As per the woocommercehalo, where Store owners can use for beta test and submit feedback, the app is undergoing more feature update to launch with a Bang! (By far, Official release dates have not been updated yet).

Having a mobile app is need of the hour and as we deal with many WooCommerce sites on day to day basis, they mainly rely on Email or Website Admin dashboard( Yeah, It’s a task) to know of order and shipping details.

We have been recommending Woocommerce Telegram bot to our customers, which we built internally using Woocommerce API(Yes, We built useful things). Since this blog is not about Telegram bot, those interested can take a look at Realtime Woocommerce telegram bot in action and request invite here[ Yes, It’s invite only at present].

And it’s finally a good news to many E-commerce store owners out there, after 533 votes on “How we can Improve Woocommerce”, the wait is finally[almost] over.

We decided to connect our Demo store to Official WooCommerce Android app and decided to write this blog detailing our experience as Native Mobile app makers.

 

Read full detailed review on Medium.com