Grocery app development for your website

 

I know telling ‘Groceries are a part of daily life’ doesn’t make sense. But, you’ll be excited to see how these groceries have gone online. The tremendous increase in the number of people installing grocery apps in their phone tells us about the demand for grocery app development.

2018 online grocery sales in the US has amounted to about 17.5 billion U.S dollars.  And by 2021 this rate is expected to grow to 30 billion U.S dollars. While this rate is rapidly growing, the possibilities for your grocery app to be a smash is guaranteed.

Why grocery app over a website?

The online grocery sales giant- Bigbasket and Amazon fresh shows that apps for the grocery store are always gonna be a hit. BigBaskets has more than doubled their sales and has crossed INR 1000 crore.

grocery app development

Before getting into how a grocery app can help you increase sales, let’s take a look at what your consumers are expecting for when they prefer purchasing online rather than walking into the nearest outlet.

  • No more crowds and queues
  • Easy checkout
  • Avoid upselling 
  • Home delivery
  • Easily compare product prices 

An online business with a website alone can be sluggish. Moreover, An app does better in retaining customers and increase conversion rates

How developing a grocery app can benefit your online business?

Groceries are brought by every individual and at the same time, smartphones have become inevitable. This is a perfect circumstance to transform from your business from E-Commerce to M-Commerce.

Read on to learn about how an app is gonna be advantageous for your business

Brand strengthening:

People tend to buy products from a well-known store. A word of mouth is spread, which helps in driving new customers to the store. Besides, a mobile app is a reminder about the brand that you have built. Everytime the user opens the mobile app, the icon and name of your store will be seen.
Can branding be more effective than this? I doubt it.
The mobile app offers a pile of methods to increase brand value.
For example, to increase the brand value, Through apps, you can appreciate the shoppers by giving a refer and earn.
Choosing a consistent app design with your website can make the users feel comfortable and people prefer that.

Monitor customer behavior

Monitoring the user’s behavior lets you get to know more about their shopping habits.

For example, you can learn what time they prefer shopping, the top-selling products. Furthermore, you can know the user’s favorite payment gateways.

With mobile apps, you can find out, in what product and services your customer is exactly interested in. You can monitor all the activities of your users in your app.

For example, a shopper has opened a product, he added it to the shopping cart and he has abandoned it. With the app analytics, you can monitor all these activities step by step. As an action to this, you can send a push notification to that customer,  and offering a special discount can help you retrieve the customer and increase sales.

A grocery app helps you retain customers

Having active users all around the clock for your business is the first advantage of grocery apps. In order to engage the users with the store, you can send push notifications and Emails.

 

Improve loyalty programs among the user

Customer acquisition is more difficult than retaining one. But an app is a perfect app platform for improvising loyalty programs.

With regular discounts and providing payment with a brand’s loyalty cards, you can attract more customers. In order to increase customer engagement, a majority of the brands take advantages of mobile apps.

 

Grocery apps build with appmaker

Appmaker is renown app building platform. They have been helping the online business to boost sales and increase brand value.

Let’s look at an example of an app that is built with appmaker.

Home Page

The apps that are built with appmaker can hold any number of In-app pages. All the In-app pages that are build here are easily customizable.

 

The above In-app page is built with appmakers top widgets. It’s not just a banner and product scroller, Appmaker provides 8 widgets that can be added and managed from the dashboard (Just like a CMS) without any difficulties.

 

 

The grocery mode

Grocery mode is a special feature that is provided by appmaker. While shopping, a varying quantity of the same products are brought by the users. The users can choose the number of products even without opening the product inside the app. To make this easier, the store owner can add a quantity button in the pages.

Organized shopping experience

Grocery app helps your customers to shop in an organized fashion. The navigation menu provided by appmaker lets the store owner showcase all the categories of products, checkouts, shipping, online chat, order tracking and more.

 

Shopping cart and WishList

Add to cart and wishlist for your grocery app in all the In-app pages and product pages increase the likelihood for the users to buy the product. Appmaker provides a cart page where the users can view their cart before they checkout.

 

Adding a Wishlist to your Grocery app lets the users save the product for buying it later. A wishlist lets the store owners view the products in which a user is interested. You can send customized push notifications to the users and drive them to buy those products by offering attractive deals and offers.

 

Multiple vendors

Within a single app, you can sell products from multiple vendors. This is a feature liked by most of the online shoppers. Let the users decide from which vender the groceries have to be bought. Furthermore, you can add this feature to the product filter if required.

 

 

Digital coupons for your grocery store

Deals and offers are always appreciated by shoppers. According to the American psychological association, 50% of Americans prefer buying popular and products that are available with discounts.

A grocery app is a perfect platform for providing discounts and offers to your customers. This doesn’t imply that high discounts should be given. Even with a minimum offer, you can make sure that the customers do not miss a product.

All things considered

A grocery app is essential for the growth of your online business. A grocery app builds with appmaker lets you explore and enjoy all the advanced features which an app should have.

In the usual scenario, Building an app and managing it at the same time can cost you more than $10,000. appmaker lets you own and manage your app at a reasonable cost.

Hold on,

Now you can take a look at how your store’s app will look like.

Book a free demo and learn how to manage your app easily from your browser.

Get your grocery app now!

 

Discount Tactics To Drive More Sales in E-Commerce Business

 

At first glance, it appears that implementing discounts in E-commerce won’t be a profitable move. This is not the case. The only thing is, proper objectives and studies should be conducted before offering any discounts. Even after implementing an offer, It has to be carefully monitored to see whether the intended results and outcomes are the same. Make the customers come back to the store is the first intention while offering a discount. This is for nothing but to increase the sales.

 

Why give a discount?

I know people who wait for festival season to buy products. Buy One – Get one free, 50% off, save Rs33 – These are the ever winning words that customers fall for.

There aren’t any particular reasons to include discounts and offers to your business at the same time that part cannot be excluded either meaning that discounts are a part of a business. Some situations in the business are favorable to put up an offer, while some are not. What matters is when we choose to give a discount and how it is done.

If you are an Estore owner, probably you’ll be looking for a ‘profitable’ reason to raise some discounts at your Estore. Normally the E-commerce business owners say that implementing discounts hurt the business. Sometimes yes, this can be the condition but not necessarily always. With certain tactics, you can overcome this problem. For example, if the shop owner raises some offer every weekend and when the shoppers identify this pattern, then during the weekdays the sales will be low and your business will suffer. To avoid this situation give discounts randomly.

A proper understanding of different methods of discounts are necessary to discover whether a discount is a lucrative tool for your business or not. Continue reading to know more about discount strategies and methods used in E-commerce.

 

When to put an offer?

 

DIcount coupons with WooCommerce Appmaker

Every discount strategy that is going to be implemented will depend on the type of store being run. Discounts are most suitable for stores with large margins because it can help increase sales and achieve desired revenue goals. This is not the case for small-scale businesses. Comparatively, they have a smaller profit margin to be met and offering discounts for customer acquisition alone will have negative impacts. Instead, the strategy which can be used here is offering discount coupons.

 

Here are some effective ways to implement discounts for E-commerce businesses

#1 New Collections:

Announcing the arrival of the new collections or products along with the offers. This method can easily grab customers attention. Introducing the arrival of new products reaches the customers with word of mouth while offering a quite good discount.

 

#2 Clear excess and old commodities:

There are situations where you mistakenly over- order products for your Store. During such a situation give a discount to move the products instantly.

 

#3 Festivals and season sales:

Festivals and seasons are mostly known as the offer season. There are plenty of holidays and celebrations throughout the year which gives the opportunity to offer a discount. Among them, there are some events where you provide a discount naturally and for some events, you get to creatively implement a promotion strategy. During these days customers will be actively looking for offers.

 

#4 Large customer orders:

Buy more save more is a typical discount which can make people buy more products and at the same time, the store owner can move the stock. This type of offers encourages the shoppers to buy products in bulk. Moreover, it is observed that buy more get more offers are more effective in business to business sales.

 

#5 A group of people( Students, Mothers, etc):

Public awareness can be easily built while targeting a particular group of audience. Making offers and deals with such group creates a goodwill for the business and they will refer the products a person of the same group.

 

#6 Products that are perishable: 

Sell the products which are perishable at lower prices as itis much better than finding a method to decompose bulks of such products whose expiration dates are closer.

 

Pro strategies for discounting in E-commerce

 

#1 The loyal customers

If a user has made a purchase in the past. Don’t wait till the next time he stops at the store. You can reach out to the customer with an offer for the product that he is going to purchase. This can be prudent and also a way to thank a loyal customer for maintaining the business with you.

#2 Discount for influencers:

Forming allies with social influencers such as industry bloggers are common in the E-commerce field. While getting in touch with them, including discounts. This as an incentive encourages them to try out the product and promote it through their social channels. This results in a good Exposure for the business.

#3 Emails for carts abandoned:

To engage the customer with the same product that has been abandoned by him, one can send a discount coupon valid for a time period. This invokes the customer to come back and buy the product.

#4 Referral offers:

Offers can be made for the current customers when he refers a new customer. This is worth implementing as customer acquisition can be met.

#5 Instead of discounts:

Implementing seamless discounts may result in decreased Return Over Investment  (ROI) and also it will be hard to obtain long-term customers. Instead of deploying discounts, store owners may follow an adaptive pricing model. A product could have varying versions and one can sell them under varying prices. This could catch the attention of different types of shoppers.

#6 Free shipping:

This is a popular discounting strategy which is widely implemented in the E-commerce business. People opt to buy products which provides a free shipping.

Implement free shipping if it goes with the profit margins.

According to bargainfox the consumer psychology about free shipping works like this

  • The #1 criterion for a user to make a purchase online is free shipping.
  • 47% of users would abandon the cart if they find out that free shipping isn’t included during checkout.

Various discount methods

It is to be understood that not all type of discounts are created the same. To apply some discounts the user’s participation is required whereas the others don’t. Store owners can give away free discounts or make the shoppers earn their discount.

Read on to know different discount methods and their benefits

 

  • Discount codes

These are the common types of discounts which you can see on E-commerce websites. It is a series containing numbers, letters or special character. The shoppers can avail the offer only after entering the series.

The store owner can use this method because they are easy to distribute. Social networks and Emails can be used for this purpose.

Gift vouchers provided by appmaker

  • Conditional Discounts

In this type of offers, Before the discount is applied,  certain conditions have to be met.  For example, consider the offer is applicable only when a combination of products are purchased within a single transaction.

Normally these discounts are automated ie, In such cases, the shopping cart will detect whether the conditions are met.

These types of discounts are usually automatic, meaning the shopping cart will detect whether or not the conditions are met and apply the discount if they are, rather than the customer having to take action to apply the discount.

The store owners can set on what conditions the discount should be applied.

 

  • Incentive Discounts

Accessing the incentive discounts requires an action from the user’s side. For example, The discount will only be applied after the shopper shares about the store in a social media and like in facebook. These types of discounts are called incentive discounts. The shopper can be rewarded with both the discount codes and conditional discounts.

 

Understanding the discounts measures for the E-commerce business type that you are into powers your Ecommerce store. Set goals and take real-time data into account to find out what types of discount strategies drives customers. Remember, the value of the discounts are entirely dependent on how you use them.

 

 

 

11 Stunning Sales Promotion Ideas to Win More Customers

“10% Discount”, “Buy 1 Get 1 Free”, “Big Sale”, “End of Season Sale” — sales promotions are everywhere. Every online store owner has some kind of sales promotion in place. The ubiquity of sales promotions makes it harder and harder to compete and win customer attention.

While sales promos are integral to all eCommerce stores because they can help in moving faster conversions and driving more sales, it also means that you can easily get lost in the crowd. Thinking outside the box will help you conceptualize new ways and ideas to approach your online store sales promotions.

And that’s precisely what we’ll explore in this post today. We have compiled stunning and out of the box promotional ideas to beef up your sales. More than that, you’ll also learn the key traits of a successful sales promotion and the tips on how to run them effectively.

Continue reading “11 Stunning Sales Promotion Ideas to Win More Customers”