Grocery app development for your website

 

I know telling ‘Groceries are a part of daily life’ doesn’t make sense. But, you’ll be excited to see how these groceries have gone online. The tremendous increase in the number of people installing grocery apps in their phone tells us about the demand for grocery app development.

2018 online grocery sales in the US has amounted to about 17.5 billion U.S dollars.  And by 2021 this rate is expected to grow to 30 billion U.S dollars. While this rate is rapidly growing, the possibilities for your grocery app to be a smash is guaranteed.

Why grocery app over a website?

The online grocery sales giant- Bigbasket and Amazon fresh shows that apps for the grocery store are always gonna be a hit. BigBaskets has more than doubled their sales and has crossed INR 1000 crore.

grocery app development

Before getting into how a grocery app can help you increase sales, let’s take a look at what your consumers are expecting for when they prefer purchasing online rather than walking into the nearest outlet.

  • No more crowds and queues
  • Easy checkout
  • Avoid upselling 
  • Home delivery
  • Easily compare product prices 

An online business with a website alone can be sluggish. Moreover, An app does better in retaining customers and increase conversion rates

How developing a grocery app can benefit your online business?

Groceries are brought by every individual and at the same time, smartphones have become inevitable. This is a perfect circumstance to transform from your business from E-Commerce to M-Commerce.

Read on to learn about how an app is gonna be advantageous for your business

Brand strengthening:

People tend to buy products from a well-known store. A word of mouth is spread, which helps in driving new customers to the store. Besides, a mobile app is a reminder about the brand that you have built. Everytime the user opens the mobile app, the icon and name of your store will be seen.
Can branding be more effective than this? I doubt it.
The mobile app offers a pile of methods to increase brand value.
For example, to increase the brand value, Through apps, you can appreciate the shoppers by giving a refer and earn.
Choosing a consistent app design with your website can make the users feel comfortable and people prefer that.

Monitor customer behavior

Monitoring the user’s behavior lets you get to know more about their shopping habits.

For example, you can learn what time they prefer shopping, the top-selling products. Furthermore, you can know the user’s favorite payment gateways.

With mobile apps, you can find out, in what product and services your customer is exactly interested in. You can monitor all the activities of your users in your app.

For example, a shopper has opened a product, he added it to the shopping cart and he has abandoned it. With the app analytics, you can monitor all these activities step by step. As an action to this, you can send a push notification to that customer,  and offering a special discount can help you retrieve the customer and increase sales.

A grocery app helps you retain customers

Having active users all around the clock for your business is the first advantage of grocery apps. In order to engage the users with the store, you can send push notifications and Emails.

 

Improve loyalty programs among the user

Customer acquisition is more difficult than retaining one. But an app is a perfect app platform for improvising loyalty programs.

With regular discounts and providing payment with a brand’s loyalty cards, you can attract more customers. In order to increase customer engagement, a majority of the brands take advantages of mobile apps.

 

Grocery apps build with appmaker

Appmaker is renown app building platform. They have been helping the online business to boost sales and increase brand value.

Let’s look at an example of an app that is built with appmaker.

Home Page

The apps that are built with appmaker can hold any number of In-app pages. All the In-app pages that are build here are easily customizable.

 

The above In-app page is built with appmakers top widgets. It’s not just a banner and product scroller, Appmaker provides 8 widgets that can be added and managed from the dashboard (Just like a CMS) without any difficulties.

 

 

The grocery mode

Grocery mode is a special feature that is provided by appmaker. While shopping, a varying quantity of the same products are brought by the users. The users can choose the number of products even without opening the product inside the app. To make this easier, the store owner can add a quantity button in the pages.

Organized shopping experience

Grocery app helps your customers to shop in an organized fashion. The navigation menu provided by appmaker lets the store owner showcase all the categories of products, checkouts, shipping, online chat, order tracking and more.

 

Shopping cart and WishList

Add to cart and wishlist for your grocery app in all the In-app pages and product pages increase the likelihood for the users to buy the product. Appmaker provides a cart page where the users can view their cart before they checkout.

 

Adding a Wishlist to your Grocery app lets the users save the product for buying it later. A wishlist lets the store owners view the products in which a user is interested. You can send customized push notifications to the users and drive them to buy those products by offering attractive deals and offers.

 

Multiple vendors

Within a single app, you can sell products from multiple vendors. This is a feature liked by most of the online shoppers. Let the users decide from which vender the groceries have to be bought. Furthermore, you can add this feature to the product filter if required.

 

 

Digital coupons for your grocery store

Deals and offers are always appreciated by shoppers. According to the American psychological association, 50% of Americans prefer buying popular and products that are available with discounts.

A grocery app is a perfect platform for providing discounts and offers to your customers. This doesn’t imply that high discounts should be given. Even with a minimum offer, you can make sure that the customers do not miss a product.

All things considered

A grocery app is essential for the growth of your online business. A grocery app builds with appmaker lets you explore and enjoy all the advanced features which an app should have.

In the usual scenario, Building an app and managing it at the same time can cost you more than $10,000. appmaker lets you own and manage your app at a reasonable cost.

Hold on,

Now you can take a look at how your store’s app will look like.

Book a free demo and learn how to manage your app easily from your browser.

Get your grocery app now!

 

2018 Black Friday: Survival Kit For E-Store Owners

Black Friday ideas for WooCommerce / Ecommerce
A young woman texting on the phone outdoors.

2018 Black Friday is here. Increase in sales, converting slow sales products into demand full products, Customer acquisition, and Whatnot.

This is how 2017 black Friday was,

  • The E-commerce sales of blender increased 10 times than the usual sale in 2017 Black Friday. And expects to quadruple in this year.
  • Gymshark, who provides workout essentials had increased their holiday revenue by 197% and is growing to settle for $128M in the coming year.
  • The Due outages faced by SweetLegs in 2016 was settled just a month before black Friday. And Effectively proceeded to break all the previous records.

With no doubt, this is for what we prepare for when Black Friday is approaching.

Yes, I’ve quoted only the glorious stories which happen during a Black Friday season sale. This is not always the same.

But there are some unexpected guests popping up. Like what?
  • Out of control inventory management – OMG, what’s happening
  • A pile of product orders – which to set of first?
  • People go unnoticing your 70% off tag – Unbelievable
  • Angry shoppers – Mind the reviews.

The crazy sale ideas that you implement at your store has all the potential to drive you crazy. Not to mention the competition that is out there during this day.

Seeking the bright side, we have brought you some essential ideas and strategies to gear up your online business during this black Friday.

 

Don’t wait for Thanksgiving

Thanks giving for WooCommerce

Start the prep at the earliest because shoppers start window shopping at the end of October itself. And make your store discoverable so that the users can look around. Sure, they’ll be evaluating whether to buy the products from your store and guess what? Most of them will be buying some.

 

  • Start with optimizing your app:

Store app should be highly optimized in order to make sure all the customers arriving at the store has a good user experience. This will do miracles on converting the store visitors into buyers.

Start optimizing your WooCommerce app and website. The images that are added to the app and website effects the loading time and performance of the app. Appropriate size for images has to be chosen so that it does not intrude the working of the app.

 

Campaign:

Email:

Email marketing for wooCommerce apps

Connect with customers in order to keep them informed about the deals and offers that are up to come.  Send Emails to give the users a clear idea about how the store is going to be in Black Friday. Moreover, Emails are always an initiative for starting a conversation with the users.

The Emails can be of informative and if necessary you can add a questionnaire regarding their personal interests. This data can be used to give special offers for that potential user and learn user expectation. The reports of the custora state that 25% of the online sales during Black Friday is generated through Email Campaign.

So why not make the fullest of it?

 

Social media:

Social Media marketing for wooCommerce

Social media networks are just new channels for your brand. Reaching new customers and Spreading a word about the brand is easier nowadays. With just Email marketing, the inbound traffic of your WooCommerce store is limited. It is more like reaching out the same set of users who know about your brand.

With social media marketing, you can generate more inbound traffic. More Leads increases the probability of having more conversion rates.

 

Inventory under control:

Offering several deals for this day is easy. Stocking up the inventory with the right amount of commodities to fulfill all the orders fails most of the times.

Let’s be careful that this doesn’t happen this year.

To start with, taking the numbers will be the best way. Examine the financial data and sales record of the last year. Look for a trend or sequence with which you can take an estimate of the inventory cost. Then, you can use the gross profit method and retail method to look up the inventory cost.

 

Fake Scarcity 

Creating a sense of scarcity can be advantageous even when you have surplus products. The limited products can induce curiosity and eagerness among the users.

  • The users think the limited supplies were limited because the products were either high of demand or were popular. That’s the reason why people opt products that are scare.

Notify the users that there are only a handful of products at your store.

 

Incentives at the exit doors

Even after putting up the banner “Hurry up! Few more left“, shoppers may abandon their shopping cart. Giving an exigent offer just before the user leaving your app will increase the likelihood for the user to buy the product.

For example, Along with an irresistible offer, enable countdown whenever a user is not proceeding with the checkout procedure. This gives 2 choices for the user, either to refuse the offer or proceed with the checkout.

 

Don’t forget Staffing

The rush at the store during the holiday season is not uncommon. Proper customer support has to be given during these days or else you will be dealing with angry customers.  Assigning staffs for shipping can help you lessen work load and concentrate on the business.

7 Best Ways To Spook Up Your WooCommerce Store For Halloween

Halloween ideas for WooCommerce store

 

How does your WooCommerce store welcome Halloween?

Halloween 2k18 is closer. One of the best time in the year to bring an overall change in the look of your WooCommerce store. People love trick or treat, JAck-O’Landtern, candy bags and ‘HALLOWEEN OFFERS‘.

 

Halloween ideas for WooCommerce store

 

Try out everything that pops up in your mind. You dress up weird, why not your Store?

 

Bring in Halloween based marketing and an outlook for WooCommerce can be the first effective method to break the ice. Let your WooCommerce store be the candy bag for the users.

 

Let’s see what more can be done to make the full usefulness of Halloween.

 

How about “Pumpkinizing” your WooCommerce web and In-App page

 

Halloween Store Ideas for WooCommerce Store

 

A costume makeover is just perfect for your WooCommerce store when Halloween is nearing.

This brings an effect of silently screaming…

…” Hey! well, we sell all the Halloween products”.

Change the entire store theme to a ghosty look – Including some cobwebs, spiders, skeletons and pumpkin ghosts can do even better.

Like being creativity? then Halloween is the best chance which you can use to bring out and experiment them.

Be creative while giving a title for the product and giving the images.

 

Halloween special product page

 

A Halloween special page for both your WooCommerce website and store is always inevitable. It can bring in more customers and do a great part in enhancing the business. This is because users browse for Halloween special offers.

 

Moreover creating one landing page for Halloween don’t hurt your business nor eat your time.

Halloween product ideas for WooCommerce stores

 

Showoff latest Halloween products and trends in here. Make it clear that the page is entirely for Halloween products. And this can be shown through the titles and description and pictures that you add to your Web and In-App.

 

Halloween ideas for WooCommerce store

 

Don’t forget to optimize your pages by giving titles and Meta-Description which includes the keywords ( Probably words including Halloween and related words).

Decorate your Web and InApp page with the following,

 

Banners and sliders:

 

Banners are eye catchy, create one or two banners for each pages representing Halloween. Promotions and discounts regarding Halloween can be displayed here and go for deep linking.
Halloween ideas for WooCommerce store, Happy Halloween
Include sliders into your mobile apps and showcase some Halloween special product in those.

Quiz and win:

Halloween Quiz idea for WooCommerce store

The best way to acquire new customers is to introduce a quiz. Relate the quiz questions with the subject Halloween and choose a winner at the end of the process.

 

This can be more interesting for the shoppers and a way to show our store’s loyalty.

 

Halloween gift cards:

Halloween Gift Cards for WooCommerce store

Make sure you announce the Halloween special deals and offers 2-3 week ahead of Halloween. Let the users be aware of the gift card and Halloween deals that you are going to sprinkle.

 

Pro tips:

Treat your regular customers special. Reward them with a gift card which normally includes discounts, free shipping, surprise gift. This is an excellent method to start with promotions.

 

Include Social Media:

 

At this age what is more fun than posting crazy photos and videos in social media?

Line up your employees in spooky costumes and make a crazy video, so that you can share it on social media or make your users post their pics in costume.

 

Bringing transparency always grabs peoples attention and attention drives sales.

 

Wrap it all

People exchange small gifts during the days of Halloween – “Wrapped in cute ghosty covers“.

Halloween gift cover ideas for WooCommerce store

Design several packs for the products and combine a set of products which are similar and offer a nice deal for your customers.

Consider this example.

People who want to buy a mobile phone from your store is likely to buy a headphone or phone case.

Why not place an attractive deal by providing a combo pack of all the three!

 

Summing it up

Halloween is so close. It is the peak time to bring a change over for your WooCommerce store. Start the marketing campaign and put up the Halloween banners for your E-store.

Don’t forget to include Halloween special products. Do SEO so that your products and pages rank up. Including a quiz and win program helps you engage more users with your E-Store

Customize push notification for Halloween and notify the end-users with the Halloween special products and offers. Sending the right amount of push notifications has the ability to engage the uses.

Bring the sales on track on this Halloween with our M-Commerce Free Evo

 

 

7 Effective Ways To Engage Users With Your Mobile App

Increase user engagement in apps

 

Two months before When I suddenly got a thought of “getting fit” I surfed along the internet and discovered there are many apps serving the same purpose. I took a tour through the reviews and ratings before I clung to an app and downloaded it. The first day I opened the app and so did the following 3 to 4 days.

 

As the usual case the interest to ‘get fit’ got faded and less served the purpose of the app. Not even bothered to update it and eventually ended up not using the app. The days passed and there comes the issue with the phone space and finally, I uninstalled the same fitness app which I was so eager to download.

 

“Install the app”- This though comes easier than “Update the app”.  Yes, I agree that making the users download is not easy. But what comes after that is even difficult.

 

What your app really serves is really gonna matter after the installation of the app. You can see a fashion in what apps are downloaded by the users. Competition is always one step ahead. Give reasons for users why they should use the app and why keep it even when they are running out of space.

 

Let’s keep your app out of these

 

#1 letting it crash:

You put all the effort in marketing the app and when it comes to the performance, let them not say – “The app crashed”. Therefore, instead of putting them in a” hey test my app” situation, test the app before launching.

 

#2 Slow as snail:

Speed is the first reason why people choose apps over websites. Make sure that your app never lets this ideology down. Believe me, performance stands up on the ladder. Don’t mess it up.

 

#3 Filled up with ads:

Adding Ads are the normal scenario and a better way to add up the revenue. I wouldn’t say to cut all of it, But it could turn into an annoying experience for the users. Moreover, they pull down the speed of the app and this could be a reason for the users to uninstall your app.

 

#4 Similar apps (That too free!!):

While launching an app, competitions can be there and it will be even more challenging when some other app serves the same purpose and with free of cost. I know, that’s hurting. This free app has the potential to make you lose all your customer.

 

To dilute the seriousness of the situation, you can bring in more offers and temporarily compromise in price to drive more customers.

 

#5 Forcing to signup/login:

Signups are not always necessary. It can entirely depend on the purpose of the app. There exist apps which do not require any kind of logins, but still forces the users to signup.

This is one reason for people uninstalling the app. Even if the signups are necessary for your app, give them a choice at the beginning.

 

Placing your app in the user’s priority list

 

#1: The bang entry

Trying to teach the users how to use the app is not what users expect when they first see a video or an introduction of a newly launched app. The onboarding should be something that reflects the value of the app.

You are having you’re first ever conversation with the users while onboarding the app. WIth no doubt, it should be appealing and friendly to the end-users. Since the first time user experience(FTUE) really matters, follow the latest trends to launch the app.

 

As said before, it normally includes a walkthrough within the app. Show them that you are launching something that they badly want or have been waiting for.

In order to achieve this, the app developers should focus on delivering much simpler and instinctive design and content.

 

#2: Concentrate on the performance of the app:

Increase user engagement in apps

 

All the issues which cause crashing should be properly evaluated and solved. The loading time should be minimal and give no excuse for the users to abandon the app.

The app should be tested thoroughly before you launch it. Afterall continues monitoring has to be done. Do not settle with what your app has currently. research and implement new ideas. Regular updates should be provided.

 

#3: Push Notifications :

Push notifications have the ability to increase the app retention by 20%. This is the case of a common push notification. The retention rate can even increase by 7 times if the notifications are personalized. Don’t get too excited to send push notifications.

 

The app users opt out from the app notification when they get frustrated due to continuous push notifications and messages they receive. Send the right amount of notifications at the right time and this could help you engage the users back with your app. You can gain a set of loyal customers by sending the right messages through the app.

And that’s what you are looking for!

 

#4: Is your app expensive? If yes, explain why.

A majority of the users prefer the cheapest and at the same time the app which delivers higher quality. There will be cases when your competitor is offering the exact product of yours and even with better features. To overcome this issue, you can bring down the price of the product or deliver a much worthier app.

Users browse for alternative apps serving the same purpose if they discover that the money they spend on an app does not worth it. Indirectly tell them why your app is costlier and be up to the point.

A proper research and studies about the competitors before you get into building the app will yield better results. Enhance your app with extra features than the competitor. This can increase customer acquisition and helps in better user engagement.

 

#5: “Your friend Ed has earned 10 points..”

Users have the tendency to know what the other users or their friends are doing with the app. Take advantage of this curiosity and send them messages or push notifications saying what their friends have gained from the app or how useful the app has turned out to be for them. This encourages the users to engage back with the app.

Use this wisely.

 

#6: Better rewards

Rewarding the customers can even be used for making the users download the app. The point is you can give rewards for any indirect need which requires customer participation because rewards always work for users. They can help you increase customer loyalty and increase customer engagement.

 

#7: Easy signups

I don’t like signups. Do you? People always try to avoid filling long forms. This could be because of either they don’t want to give away their details, or just because they are lazy to fill the forms.

Avoid signups if not necessary. In case if it cannot be avoided give chance to the users to decide whether to signup or not. In such cases, you can provide social login.

By providing this, for the users signing in will not be bothering and for app owners, social login is a better way to collect users data and it helps to provide personalized service.

 

 

After making the users download the app,  User engagement is the problem faced by the app owners. Performance of the app is so crucial. If that doesn’t crack then the users won’t give a second chance. Choose the best app builder and build your app with the latest feature set.

 

 

 

 

 

Discount Tactics To Drive More Sales in E-Commerce Business

 

At first glance, it appears that implementing discounts in E-commerce won’t be a profitable move. This is not the case. The only thing is, proper objectives and studies should be conducted before offering any discounts. Even after implementing an offer, It has to be carefully monitored to see whether the intended results and outcomes are the same. Make the customers come back to the store is the first intention while offering a discount. This is for nothing but to increase the sales.

 

Why give a discount?

I know people who wait for festival season to buy products. Buy One – Get one free, 50% off, save Rs33 – These are the ever winning words that customers fall for.

There aren’t any particular reasons to include discounts and offers to your business at the same time that part cannot be excluded either meaning that discounts are a part of a business. Some situations in the business are favorable to put up an offer, while some are not. What matters is when we choose to give a discount and how it is done.

If you are an Estore owner, probably you’ll be looking for a ‘profitable’ reason to raise some discounts at your Estore. Normally the E-commerce business owners say that implementing discounts hurt the business. Sometimes yes, this can be the condition but not necessarily always. With certain tactics, you can overcome this problem. For example, if the shop owner raises some offer every weekend and when the shoppers identify this pattern, then during the weekdays the sales will be low and your business will suffer. To avoid this situation give discounts randomly.

A proper understanding of different methods of discounts are necessary to discover whether a discount is a lucrative tool for your business or not. Continue reading to know more about discount strategies and methods used in E-commerce.

 

When to put an offer?

 

DIcount coupons with WooCommerce Appmaker

Every discount strategy that is going to be implemented will depend on the type of store being run. Discounts are most suitable for stores with large margins because it can help increase sales and achieve desired revenue goals. This is not the case for small-scale businesses. Comparatively, they have a smaller profit margin to be met and offering discounts for customer acquisition alone will have negative impacts. Instead, the strategy which can be used here is offering discount coupons.

 

Here are some effective ways to implement discounts for E-commerce businesses

#1 New Collections:

Announcing the arrival of the new collections or products along with the offers. This method can easily grab customers attention. Introducing the arrival of new products reaches the customers with word of mouth while offering a quite good discount.

 

#2 Clear excess and old commodities:

There are situations where you mistakenly over- order products for your Store. During such a situation give a discount to move the products instantly.

 

#3 Festivals and season sales:

Festivals and seasons are mostly known as the offer season. There are plenty of holidays and celebrations throughout the year which gives the opportunity to offer a discount. Among them, there are some events where you provide a discount naturally and for some events, you get to creatively implement a promotion strategy. During these days customers will be actively looking for offers.

 

#4 Large customer orders:

Buy more save more is a typical discount which can make people buy more products and at the same time, the store owner can move the stock. This type of offers encourages the shoppers to buy products in bulk. Moreover, it is observed that buy more get more offers are more effective in business to business sales.

 

#5 A group of people( Students, Mothers, etc):

Public awareness can be easily built while targeting a particular group of audience. Making offers and deals with such group creates a goodwill for the business and they will refer the products a person of the same group.

 

#6 Products that are perishable: 

Sell the products which are perishable at lower prices as itis much better than finding a method to decompose bulks of such products whose expiration dates are closer.

 

Pro strategies for discounting in E-commerce

 

#1 The loyal customers

If a user has made a purchase in the past. Don’t wait till the next time he stops at the store. You can reach out to the customer with an offer for the product that he is going to purchase. This can be prudent and also a way to thank a loyal customer for maintaining the business with you.

#2 Discount for influencers:

Forming allies with social influencers such as industry bloggers are common in the E-commerce field. While getting in touch with them, including discounts. This as an incentive encourages them to try out the product and promote it through their social channels. This results in a good Exposure for the business.

#3 Emails for carts abandoned:

To engage the customer with the same product that has been abandoned by him, one can send a discount coupon valid for a time period. This invokes the customer to come back and buy the product.

#4 Referral offers:

Offers can be made for the current customers when he refers a new customer. This is worth implementing as customer acquisition can be met.

#5 Instead of discounts:

Implementing seamless discounts may result in decreased Return Over Investment  (ROI) and also it will be hard to obtain long-term customers. Instead of deploying discounts, store owners may follow an adaptive pricing model. A product could have varying versions and one can sell them under varying prices. This could catch the attention of different types of shoppers.

#6 Free shipping:

This is a popular discounting strategy which is widely implemented in the E-commerce business. People opt to buy products which provides a free shipping.

Implement free shipping if it goes with the profit margins.

According to bargainfox the consumer psychology about free shipping works like this

  • The #1 criterion for a user to make a purchase online is free shipping.
  • 47% of users would abandon the cart if they find out that free shipping isn’t included during checkout.

Various discount methods

It is to be understood that not all type of discounts are created the same. To apply some discounts the user’s participation is required whereas the others don’t. Store owners can give away free discounts or make the shoppers earn their discount.

Read on to know different discount methods and their benefits

 

  • Discount codes

These are the common types of discounts which you can see on E-commerce websites. It is a series containing numbers, letters or special character. The shoppers can avail the offer only after entering the series.

The store owner can use this method because they are easy to distribute. Social networks and Emails can be used for this purpose.

Gift vouchers provided by appmaker

  • Conditional Discounts

In this type of offers, Before the discount is applied,  certain conditions have to be met.  For example, consider the offer is applicable only when a combination of products are purchased within a single transaction.

Normally these discounts are automated ie, In such cases, the shopping cart will detect whether the conditions are met.

These types of discounts are usually automatic, meaning the shopping cart will detect whether or not the conditions are met and apply the discount if they are, rather than the customer having to take action to apply the discount.

The store owners can set on what conditions the discount should be applied.

 

  • Incentive Discounts

Accessing the incentive discounts requires an action from the user’s side. For example, The discount will only be applied after the shopper shares about the store in a social media and like in facebook. These types of discounts are called incentive discounts. The shopper can be rewarded with both the discount codes and conditional discounts.

 

Understanding the discounts measures for the E-commerce business type that you are into powers your Ecommerce store. Set goals and take real-time data into account to find out what types of discount strategies drives customers. Remember, the value of the discounts are entirely dependent on how you use them.