Customer retention Archives

Customer retention, Discount, Halloween special, M-Commerce, Sales, WooCommerce Mobile App

7 (Cool) Ways To Spook Up Your WooCommerce Store For Halloween

How does your WooCommerce store welcome Halloween?

Halloween 2k18 is closer. One of the best time in the year to bring an overall change in the look of your WooCommerce store. People love trick or treat, JAck-O’Landtern, candy bags and ‘HALLOWEEN OFFERS‘.

Try out everything that pops up in your mind. You dress up weird, why not your Store?

Bring in Halloween based marketing and an outlook for WooCommerce can be the first effective method to break the ice. Let your WooCommerce store be the candy bag for the users.

Let’s see what more can be done to make the full usefulness of Halloween.

How about “Pumpkinizing” your WooCommerce web and In-App page

A costume makeover is just perfect for your WooCommerce store when Halloween is nearing.

This brings an effect of silently screaming…

…” Hey! well, we sell all the Halloween products”.

Change the entire store theme to a ghosty look – Including some cobwebs, spiders, skeletons and pumpkin ghosts can do even better.

Like being creativity? then Halloween is the best chance which you can use to bring out and experiment them.

Be creative while giving a title for the product and giving the images.

Halloween special product page

A Halloween special page for both your WooCommerce website and store is always inevitable. It can bring in more customers and do a great part in enhancing the business. This is because users browse for Halloween special offers.

Moreover creating one landing page for Halloween don’t hurt your business nor eat your time.

Showoff latest Halloween products and trends in here. Make it clear that the page is entirely for Halloween products. And this can be shown through the titles and description and pictures that you add to your Web and In-App.

Don’t forget to optimize your pages by giving titles and Meta-Description which includes the keywords ( Probably words including Halloween and related words).

Decorate your Web and InApp page with the following,

Banners and sliders:

Banners are eye catchy, create one or two banners for each pages representing Halloween. Promotions and discounts regarding Halloween can be displayed here and go for deep linking.

Halloween ideas for WooCommerce store, Happy Halloween

Include sliders into your mobile apps and showcase some Halloween special product in those.

Quiz and win:

The best way to acquire new customers is to introduce a quiz. Relate the quiz questions with the subject Halloween and choose a winner at the end of the process.

This can be more interesting for the shoppers and a way to show our store’s loyalty.

Halloween gift cards:

Halloween Gift Cards for WooCommerce store

Make sure you announce the Halloween special deals and offers 2-3 week ahead of Halloween. Let the users be aware of the gift card and Halloween deals that you are going to sprinkle.

Pro tips:

Treat your regular customers special. Reward them with a gift card which normally includes discounts, free shipping, surprise gift. This is an excellent method to start with promotions.

Include Social Media:

At this age what is more fun than posting crazy photos and videos in social media?

Line up your employees in spooky costumes and make a crazy video, so that you can share it on social media or make your users post their pics in costume.

Bringing transparency always grabs peoples attention and attention drives sales.

Wrap it all

People exchange small gifts during the days of Halloween – “Wrapped in cute ghosty covers“.

Design several packs for the products and combine a set of products which are similar and offer a nice deal for your customers.

Consider this example.

People who want to buy a mobile phone from your store is likely to buy a headphone or phone case.

Why not place an attractive deal by providing a combo pack of all the three!

Summing it up

Halloween is so close. It is the peak time to bring a change over for your WooCommerce store. Start the marketing campaign and put up the Halloween banners for your E-store.

Don’t forget to include Halloween special products. Do SEO so that your products and pages rank up. Including a quiz and win program helps you engage more users with your E-Store

Customize push notification for Halloween and notify the end-users with the Halloween special products and offers. Sending the right amount of push notifications has the ability to engage the uses.

Bring the sales on track on this Halloween with our M-Commerce Free Evo

Customer retention, Discount, M-Commerce, Sales, WooCommerce Mobile App

7 Effective Ways To Engage Users With Your Mobile App

Two months before When I suddenly got a thought of “getting fit” I surfed along the internet and discovered there are many apps serving the same purpose. I took a tour through the reviews and ratings before I clung to an app and downloaded it. The first day I opened the app and so did the following 3 to 4 days.

As the usual case the interest to ‘get fit’ got faded and less served the purpose of the app. Not even bothered to update it and eventually ended up not using the app. The days passed and there comes the issue with the phone space and finally, I uninstalled the same fitness app which I was so eager to download.

“Install the app”- This though comes easier than “Update the app”. Yes, I agree that making the users download is not easy. But what comes after that is even difficult.

What your app really serves is really gonna matter after the installation of the app. You can see a fashion in what apps are downloaded by the users. Competition is always one step ahead. Give reasons for users why they should use the app and why keep it even when they are running out of space.

Let’s keep your app out of these

#1 letting it crash:

You put all the effort in marketing the app and when it comes to the performance, let them not say – “The app crashed”. Therefore, instead of putting them in a” hey test my app” situation, test the app before launching.

#2 Slow as snail:

Speed is the first reason why people choose apps over websites. Make sure that your app never lets this ideology down. Believe me, performance stands up on the ladder. Don’t mess it up.

#3 Filled up with ads:

Adding Ads are the normal scenario and a better way to add up the revenue. I wouldn’t say to cut all of it, But it could turn into an annoying experience for the users. Moreover, they pull down the speed of the app and this could be a reason for the users to uninstall your app.

#4 Similar apps (That too free!!):

While launching an app, competitions can be there and it will be even more challenging when some other app serves the same purpose and with free of cost. I know, that’s hurting. This free app has the potential to make you lose all your customer.

To dilute the seriousness of the situation, you can bring in more offers and temporarily compromise in price to drive more customers.

#5 Forcing to signup/login:

Signups are not always necessary. It can entirely depend on the purpose of the app. There exist apps which do not require any kind of logins, but still forces the users to signup.

This is one reason for people uninstalling the app. Even if the signups are necessary for your app, give them a choice at the beginning.

Placing your app in the user’s priority list

#1: The bang entry

Trying to teach the users how to use the app is not what users expect when they first see a video or an introduction of a newly launched app. The onboarding should be something that reflects the value of the app.

You are having you’re first ever conversation with the users while onboarding the app. WIth no doubt, it should be appealing and friendly to the end-users. Since the first time user experience(FTUE) really matters, follow the latest trends to launch the app.

As said before, it normally includes a walkthrough within the app. Show them that you are launching something that they badly want or have been waiting for.

In order to achieve this, the app developers should focus on delivering much simpler and instinctive design and content.

#2: Concentrate on the performance of the app:

All the issues which cause crashing should be properly evaluated and solved. The loading time should be minimal and give no excuse for the users to abandon the app.

The app should be tested thoroughly before you launch it. Afterall continues monitoring has to be done. Do not settle with what your app has currently. research and implement new ideas. Regular updates should be provided.

#3: Push Notifications :

Push notifications have the ability to increase the app retention by 20%. This is the case of a common push notification. The retention rate can even increase by 7 times if the notifications are personalized. Don’t get too excited to send push notifications.

The app users opt out from the app notification when they get frustrated due to continuous push notifications and messages they receive. Send the right amount of notifications at the right time and this could help you engage the users back with your app. You can gain a set of loyal customers by sending the right messages through the app.

And that’s what you are looking for!

#4: Is your app expensive? If yes, explain why.

A majority of the users prefer the cheapest and at the same time the app which delivers higher quality. There will be cases when your competitor is offering the exact product of yours and even with better features. To overcome this issue, you can bring down the price of the product or deliver a much worthier app.

Users browse for alternative apps serving the same purpose if they discover that the money they spend on an app does not worth it. Indirectly tell them why your app is costlier and be up to the point.

A proper research and studies about the competitors before you get into building the app will yield better results. Enhance your app with extra features than the competitor. This can increase customer acquisition and helps in better user engagement.

#5: “Your friend Ed has earned 10 points..”

Users have the tendency to know what the other users or their friends are doing with the app. Take advantage of this curiosity and send them messages or push notifications saying what their friends have gained from the app or how useful the app has turned out to be for them. This encourages the users to engage back with the app.

Use this wisely.

#6: Better rewards

Rewarding the customers can even be used for making the users download the app. The point is you can give rewards for any indirect need which requires customer participation because rewards always work for users. They can help you increase customer loyalty and increase customer engagement.

#7: Easy signups

I don’t like signups. Do you? People always try to avoid filling long forms. This could be because of either they don’t want to give away their details, or just because they are lazy to fill the forms.

Avoid signups if not necessary. In case if it cannot be avoided give chance to the users to decide whether to signup or not. In such cases, you can provide social login.

By providing this, for the users signing in will not be bothering and for app owners, social login is a better way to collect users data and it helps to provide personalized service.

After making the users download the app, User engagement is the problem faced by the app owners. Performance of the app is so crucial. If that doesn’t crack then the users won’t give a second chance. Choose the best app builder and build your app with the latest feature set.

Customer retention, Sales, Uncategorized, WooCommerce Mobile App

Top Strategies To Improve Customer Loyalty In Your WooCommerce Store

Loyal customers are extremely important for any business. This is because they are capable of contributing to your store revenue more than new customers. According to this study by Bain, customers spent more on apparels from a brand after knowing the brand for 2-3 years. The figure was 67% higher than what they spent on the first few months after being introduced to the brand. This fact itself should motivate you to maintain long-term relationships with your customers, who tend to trust you more as time goes by. Here, we will look into some of the strategies you can try out to improve customer loyalty in your WooCommerce store. You will also get an overview of some of the best tools you can use for this.

Create a mobile app

While doing a demographic analysis of your customers, you may have noticed that the younger generation of shoppers prefers mobile shopping more than using the desktop. According to this article by Neil Patel, over 52% of millennials use smartphones to shop. As a WooCommerce store owner, you need to make your store ready to address this challenge. Nothing helps here more than having a dedicated mobile app for your store.

Mobile apps help a lot in improving customer loyalty. To begin with, customers who download and install the app are already committing their time to you. Once a significant number of users install the app on their mobile device, your brand recognition will increase. Also, there are more chances of prospective customers seeing and recognizing your brand icon on their mobile screens. This will be a good assistance to your marketing efforts and helps a great deal in developing trust for your store and products. Overall, having a mobile app has become one of the essential items in the checklist of a budding store owner.

You might be postponing the app development citing several reasons such as lack of resources or time. However, solutions like Appmaker.xyz make it pretty effortless to build a mobile app for your WooCommerce store.

With the help of appmaker, you can create a dedicated Android or iOS app for your WooCommerce store from scratch in a matter of minutes. You can customize the design and layout of the app according to the requirements of your store. Moreover, it offers push notifications, which enable you to be proactively in touch with your customers. And you will be able to closely monitor user behavior on the app and accordingly create new promotional strategies. Moreover, it supports multiple languages and payment gateways to make it much easier for you to manage international customers.

Reward customers

Periodically rewarding customers is one of the obvious ways to encourage loyalty. Customers generally love it when you offer a discount or freebie. If you can create a system for this, it can do a lot of good for your long-term strategies in retaining customers. In the WooCommerce landscape, you will find a few good tools to set up a rewards system for customers.

WooCommerce Points and Rewards plugin is a great option to be systematic about rewards on your store. For completing purchases, or for performing some actions like leaving a review, you can reward your customers with points. When they reach a milestone by accumulating a specified number of points, you can let them avail a discount in exchange for the points. This will definitely boost chances for repeat purchases on your store. Customers can avail discounts at product, category or global levels within the upper level defined by the store owner.

With the help of this plugin, you can create customized messages to be displayed on Cart and Checkout pages. You can also use a unique name for the whole process of collecting points and rewards.WooCommerce Points and Rewards plugin is one of the best options for you to set up a reward system on your store.

Configure Pricing Deals

It is no secret that online shoppers love a good deal at all times. With an abundance of choices, customers are somewhat spoiled for choice in the eCommerce world. So there are certain defining factors that are capable to drive customers to your site. Offering a unique pricing strategy is one of them. Dynamic pricing deals for your products will help you build a loyal customer base on your store in no time.

XAdapter Dynamic Pricing and Discounts Plugin offers great scope to offer dynamic pricing on your store. It helps you set up multiple rules to offer price adjustments at various levels on your store. You can configure multiple rules at the same time and define a priority with which it will be applied. With the help of this plugin, you can offer discounts at product, category or cart levels.

The plugin is a great tool to reward customer loyalty. You can create rules to offer discounts or price adjustments based on the amount or number of previous orders from a customer. In addition, you can make it more personalized by offering special prices for loyal customers based on their email id or user roles. Also, it helps you offer layered pricing for wholesale stores, where different customers are offered different prices based on the number of items purchased.

Offer Impeccable Customer Service

Great customer service is another important factor that will differentiate your store from the rest of the pack. A well-organized customer support system should make sure that your customers recognize your brand and develop a comfort zone with you. There are several SaaS-based helpdesk systems that you can choose. However, these tools take away the control of data from you. Having an ‘on-premises’ tool for customer data might be a key factor for a lot of stores. Here is an article that discusses the advantages of using an on-premise helpdesk tool in place of a SaaS, in the post-GDPR perspective.

Lot of store owners, who are using the WordPress-WooCommerce platform, would need a hassle-free, feature-rich helpdesk system like WSDesk. Fundamentally, it helps your customers create support queries by creating tickets using a contact form displayed on your site. However, it does much more than that, with fantastic scope for workflow automation. When you automate the workflow of your customer service department, you can offer quicker resolutions to customer issues.

WSDesk helps you automate the workflow with the help of triggers. You can specify an action based on a particular condition, and avoid manual intervention for a lot of routine aspects of your customer service department. Automatically resolving long pending tickets, prioritizing tickets based on the channels they come from, assigning to a specialist based on ticket keywords, etc. are some of the awesome things you can do with WSDesk. You can read a more detailed piece on what it can do here.

Overall, tools like WSDesk help your support team be more available and productive, and the long-term result would be customer loyalty.

Stay Connected with Live Chat

Most eCommerce customers would like their issues to be resolved instantly. Featuring a live chat option on your site is a great way to handle customer issues quickly. With a live chat window, you are actually opening a continuous communication channel with your customers. It helps you with functionalities that won’t be possible with traditional phone support. And, it can help a lot in creating a personalized customer experience, which is another important factor for customer loyalty.

Advanced tools like LiveChat plugin offer great options to follow up on sales leads on your store. Automatic, personal greetings for customers would be a great way to engage customers in your store. Naturally, this would create a good first impression to new users as well as create a better sense of belonging to repeat customers. In addition, you can gather customer data that would enable you to approach them in a more targeted manner.

If you are able to resolve most of the issues coming from customers quickly, you will create a very good impression among customers. And for more complicated issues, you can justifiably take more time without leaving customers frustrated. You can read this review of LiveChat plugin to understand its features in more detail.

Customer loyalty is an obvious differentiator for business success

According to expert opinion and realistic data, loyal customers bring in more return on investment than new customers. This makes a lot of sense considering the huge financial investment associated with the marketing efforts for acquiring new customers. If you are able to retain customers acquired through different channels, it would significantly increase your chances of conversion too. Having an exclusive mobile app is one of the important steps you need to take in this direction. In addition, a good helpdesk system, a live chat tool, and a reward system too would help a lot in retaining customers. Use your store’s analytics data to identify any potential gaps and accordingly implement these strategies. Leave a comment, if you want to share an insight, or have some query.

Author Profile:

Sujith Reghu: Writing on WordPress and WooCommerce with an unflinching focus, and trying to woo the unyielding Google bots.