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The mobile era is well and truly underway. As per reports, the global mobile population in 2019 is 3.7 billion, poised to reach the 4-billion watermark this year. From banking to shopping to booking tickets, hotels, and services, users today are getting their day-to-day tasks accomplished more over mobile apps.
Smart businesses are realizing this trend enhancing their mobile presence scalability. Mobile apps are today more significant in a digital road map. With users spending more time on their mobile phones, not having mobile apps for your business is an opportunity lost.
Decoding the importance of mobile apps for e-commerce, here is an insight into how apps are allowing businesses to drive sales, brand image, and improved digital presence.
Mobile apps are more personalised
One big benefit of mobile apps for e-commerce is the fact that they come with a lot of personalized features. Based on a user’s location, usage behaviour, interests, browsing or purchase history, mobile apps can offer tailored recommendations, geography-based content, etc. This makes shopping more convenient for the users while giving a thrust to sales for the business. Personalization is what makes apps get a higher conversion rate over websites.
Ease of sending notifications
Consumers prefer non-intrusive notifications while businesses want to send instant notifications. Mobile apps for eCommerce accomplish both of these seamlessly with push notifications. Such instant notification stands head and shoulders above the traditional emails notifications websites typically use. These traditional notifications mostly go into spam folders or promo folders and get ignored. So, with in-app and push notifications, users stay connected with their trusted brand at all times.
Higher conversion rates
Compared to websites, mobile apps are more targeted and hence more suitable to tap specific user categories in the funnel. Mobiles apps are effective in capturing both ‘top of the funnel’ and ‘bottom of the funnel’ users. But a website, on the other hand, reaches out to a diverse set of users.
Enhanced user interactivity
With mobile applications, businesses can enhance the average time users spend on their application. Higher user interactivity via contests, games, or AI-based tools can result in a higher conversion of product sales. Interactive mobile apps also work well from a consumer’s point of view, allowing them to get close to their brand and brand ambassadors. Enhanced user interactivity offered by mobile apps doubles up as a great branding exercise. While websites also can be interactive to an extent, they fall short when it comes to offering an on-the-go experience.
A well-designed app can work much faster than a business website. This is because a mobile app usually stores the data locally, as compared to web servers storing website data. Data retrieval, therefore, is faster, resulting in a much more seamless experience for shoppers. Even the underlying framework used by most mobile app builders ensures higher speeds.
The road to building mobile applications
While mobile applications are more effective than a website, the road to building a mobile app must be tread carefully. Depending on the underlying business website, selecting the right mobile app builder tool is important. For example, let’s say you already have a Woocommerce-based store. Here, a custom app that allows third-party plug-in support can help transition smoothly from online store to mobile app.
Conclusion: Mobile apps are a great way to make your online brand presence more streamlined compared to a website.